Customer Marketing Manager

Your opportunity

The Customer Marketing team brings the heart and soul of New Relic to life by putting our customers’ voice at the center of everything we do as a company. This role focuses on building deep partnerships with our most strategic customers, particularly IT or engineering executives and decision-makers, to transform their technical success into scalable business outcomes.

Supporting the Americas region, this role will work closely with Communications/PR, Field Marketing, Product Marketing, Sales, Demand Generation and the wider Go-To-Market team by expanding our customer reference roster and developing customer advocacy and stories. This role requires a strategic thinker who will recruit and interview customers to learn about their specific use cases, and how New Relic helps solve those challenges to achieve their business objectives and results.

You will lead the end-to-end process of uncovering, developing, and promoting the narratives that differentiate New Relic in a complex market. This is a highly cross-functional role requiring a blend of strategic storytelling, operational rigor, and a focus on measurable impact. The Ideal Candidate will be:

• Outcome-Oriented: You focus on how customer stories impact the bottom line, including shortening sales cycles, increasing retention, and driving brand equity.
• Expert Interviewer: You possess the technical literacy to discuss complex observability challenges and the emotional intelligence to extract the human element of a story.
• Strategic Operator: You enjoy building the "machine" as much as the content. You thrive on creating repeatable processes that allow advocacy to scale across a global organization.
• Customer Advocate: You have a deep empathy for the customer's journey and a commitment to making them the hero of every narrative.

What you'll do

• Build strategic and integrated joint marketing partnerships with our global accounts, executives, and technical users to capture impactful customer success stories for use by marketing, sales, and field teams.
• Work cross-functionally across the business to identify, align, and promote customer marketing needs and solve for process, efficiency and scale.
• Build, promote, and actively lead the planning and development of all forms of customer content, including: case studies, videos, slide decks, media opportunities, speaking engagements, analyst interviews, and recruitment for participating in New Relic and industry events.
• Manage a variety of customer marketing projects in various stages of development. Track and measure monthly metrics and provide regular reports to marketing and sales leadership.
• Build and maintain strong relationships with a diverse set of internal and external constituencies, most important being our customer-facing teams.
• Responsible for expanding our customer reference roster and developing customer advocacy and stories in the Americas region. Helps provide sales with customer references to close sales opportunities.
• Partners with the field marketing and sales teams to build successful campaigns.