Customer Marketing Manager

Key Responsibilities

Customer Storytelling & Content Development

• Develop customer marketing content, including written case studies, executive narratives, testimonials, blog posts, and digital assets
• Partner directly with customers and internal stakeholders to identify, capture, develop, and secure approval of compelling stories that demonstrate measurable business outcomes and business transformation.
• Conduct customer interviews and translate complex technical and business achievements into engaging, audience-focused narratives.
• Ensure all customer-facing content meets Dataiku's standards for quality, accuracy, brand consistency, and regulatory compliance.
• Maintain a pipeline of customer stories aligned to defined content needs and priorities.

Customer Advocacy & Reference Activation

• Support the growth and activation of Dataiku's customer advocacy ecosystem.
• Recruit and coordinate customer advocates in partnership with Customer Success, Account Teams, and Executive Sponsors.
• Coordinate customer participation in events, webinars, analyst engagements, media opportunities, product launches, and peer-to-peer activities.
• Support a smooth and positive experience for customer advocates throughout their engagement with Dataiku.
• Track advocacy activity and identify opportunities to deepen engagement over time.

Customer Proof Activation & Business Impact

• Partner with Product Marketing, Demand Generation, Field Marketing, Sales, PR, Analyst Relations, and Content teams to deploy customer stories across campaigns, sales enablement, and communications.
• Identify opportunities to repurpose and adapt customer content for use across multiple audiences and stages of the customer journey.

Cross-Functional Program Management & Operations

• Serve as a key liaison across Custom