Customer Marketing Manager

General Summary

The Customer Marketing Manager is responsible for building and managing customer marketing programs that help ConnectWise partners realize value, renew with confidence, and become ready to adopt additional solutions. This role owns scalable lifecycle programs across activation, value realization, modernization, renewal readiness, next-workload awareness, and adjacent-solution readiness. The Customer Marketing Manager will work closely with Partner Success, Account Management, Sales, Product Marketing, Professional Services, Education, Revenue Operations, Renewals, Advocacy, and Marketing Operations. The ideal candidate is a hands-on B2B customer marketer or lifecycle marketer who can turn complex customer journeys and data signals into clear, measurable programs. This individual must be comfortable building new motions, establishing processes, and moving between strategy and execution.

Essential Duties & Responsibilities

• Build and manage retention and expansion marketing programs across the post-sale partner lifecycle.
• Develop scalable, product-specific lifecycle journeys across welcome, activation, onboarding, value realization, adoption, modernization, and renewal readiness.
• Develop modernization programs and confidence journeys that help partners move from legacy products or versions to current ConnectWise platform solutions.
• Use customer health, product usage, implementation status, education engagement, modernization status, sentiment, renewal confidence, and intent signals to identify relevant partner cohorts.
• Establish clear program triggers, audience criteria, calls to action, and handoff points for Partner Success, Account Management, Sales, and Renewals.
• Partner with Product Marketing, Advocacy, Partner Success, Professional Services, Implementation, Education, Renewals, Sales, and Account Management to align positioning, proof, education, communications, and lifecycle interventions.
• Work with Revenue Operations and Marketing Operations to establish segmentation, automation, reporting, attribution, and program measurement.
• Measure impact, monitor performance and optimize across activation, adoption, value realization, modernization, renewal readiness, expansion-ready audience creation, handoff quality, pipeline influence, and retained or expanded ARR.

Knowledge, Skills, and/or Abilities Required

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