Customer Advocacy Manager

Accountabilities:

• • Build and manage a scalable customer reference program that connects the right customers with prospects at the right stage of the sales cycle while supporting pipeline progression, win rates, and revenue outcomes.
  • Develop a strong and diverse network of customer advocates and create an engaging experience that makes participation valuable and sustainable for them.
  • Establish advocacy strategies that transform customer relationships into compelling public voices through case studies, testimonials, speaking engagements, webinars, podcasts, conferences, roundtables, and peer-to-peer conversations.
  • Partner closely with Sales and Customer Success to identify appropriate reference opportunities while protecting customer relationships and avoiding overuse of key advocates.
  • Create the processes, systems, and workflows needed to manage advocate profiles, requests, availability, participation, and outcomes efficiently.
  • Leverage AI and automation to streamline program operations, improve matching between customers and opportunities, and enable the advocacy function to scale effectively.
  • Measure and communicate the impact of customer advocacy across reference activity, content creation, pipeline influence, sales outcomes, and win rates.
  • Collaborate cross-functionally with Marketing, Sales, and Customer Success to align advocacy initiatives with broader go-to-market and customer engagement objectives.
  • Continuously improve the program based on customer feedback, performance data, and evolving business priorities.

  Requirements:

  • 8+ years of experience in customer marketing, customer advocacy, community management, customer engagement, or a related function.
  • Demonstrated experience building a customer reference, advocacy, or community program from the ground up, including establishing its strategy, processes, and operating model.
  • Proven ability to translate strong customer relationships into measurable commercial or business outcomes.
  • Experience partnering closely with Sales and Customer Success teams to support customer engagement, references, and go-to-market initiatives.
  • Strong judgment and customer empathy, with the ability to recognize when a customer request or advocacy opportunity may not be appropriate and confidently push back when necessary.
  • Comfortable operating as a senior, hands-on individual contributor with significant ownership and autonomy in a fast-moving environment.
  • Strong project management and organizational skills, with the ability to manage multiple advocacy initiatives, stakeholders, and customer relationships simultaneously.
  • Excellent written and verbal communication skills, with the ability to build trust and influence customers and internal stakeholders.
  • Data-oriented mindset with the ability to define meaningful program metrics, evaluate performance, and connect advocacy activities to business outcomes.
  • Experience using technology, automation, AI tools, or workflow systems to make customer-facing or go-to-market programs more scalable.
  • Experience in fintech, HR technology, employee benefits, healthcare, or another trust-driven B2B industry is advantageous.
  • Existing relationships with industry analysts, media contacts, conference organizers, or relevant professional communities are a plus.

  Benefits:

  • Annual compensation of $130,000–$170,000 USD.
  • Opportunity to build and own a customer advocacy function from the ground up with substantial autonomy and visibility.
  • Remote work opportunity within the United States.
  • Significant opportunity to influence sales, marketing, customer success, and broader go-to-market strategy.
  • High ownership role with the ability to define program strategy, processes, technology, and community development.
  • Opportunity to work cross-functionally with Sales, Customer Success, and Marketing.
  • Fast-moving environment designed for individuals who enjoy building new programs and creating scalable solutions.
  • Customer-focused culture centered on developing strong, long-term relationships and measurable business impact.