Crypto Growth manager
About the role
Mission of this role:
This role exists for one purpose: to grow our Crypto business. The Senior Growth Manager will identify and execute disruptive, low-cost initiatives and forge strategic partnerships that drive meaningful client acquisition within the crypto trading space — combining deep crypto-native intelligence with the ability to mobilise teams without direct authority.
This is not a generalist marketing role. We are looking for someone who lives and breathes crypto — who understands the industry's key players, audience psychology, trading behaviours, and community dynamics well enough to consistently spot growth opportunities that others miss, and act on them decisively.
Our Crypto business is a core strategic priority. We operate as a regulated crypto exchange serving traders across multiple global markets, and we are in a phase of aggressive client acquisition. This role is the dedicated engine of that growth — a specialist hire whose sole commercial focus is expanding our crypto client base through smart, high-leverage, low-cost initiatives and well-chosen partnerships.
Key Responsibilities
- Disruptive, Low-Cost Crypto Growth Initiatives
- Own the identification and execution of growth plays specifically tailored to the crypto trading industry — not repurposed tactics from other verticals
- Continuously scan the crypto landscape to surface unconventional, high-leverage acquisition opportunities that competitors have overlooked: token launch moments, protocol migrations, bear/bull cycle sentiment shifts, regulatory tailwinds
- Design campaigns that resonate with crypto-native audiences — referral mechanics, viral on-chain incentives, community takeovers, co-marketing with Web3 projects, trading competitions, and airdrop-linked acquisition flows
- Prioritise and rank opportunities using a rigorous scoring framework (ICE / RICE), presenting a clear pipeline of crypto-specific 'low-hanging fruit' to the CRO each month
- Stress-test every initiative against acquisition metrics before committing resources, ensuring maximum new-client ROI on growth spend
- Strategic Partnerships for Acquisition
- Identify, approach, and cultivate high-value partnerships with crypto-native projects, DeFi protocols, NFT platforms, Web3 wallets, crypto media, and adjacent fintech brands
- Build and maintain a structured partnership pipeline in collaboration with the Head of Business Development, tracking status from first contact to live activation
- Negotiate co-marketing, co-branding, and distribution agreements that drive measurable new-user acquisition at low CAC
- Develop partnership frameworks that can be replicated and scaled across regions and segments