CRM Manager (Lifecycle Growth)
About the role
About Us
Playlink is an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.
Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.
Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.
The Role
We are looking for a Lifecycle Growth Manager to own player engagement, retention, and monetization across the full customer lifecycle. You will own the full lifecycle marketing function end-to-end, from strategy and campaign ideation through to execution, analysis, and optimization.
Responsibilities
- Own lifecycle marketing across email, SMS, and in-platform messaging
- Design player journeys including onboarding and activation, retention and reactivation