CRM Manager, Core Banking

About Monzo

We’re on a mission to make money work for everyone. We’re waving goodbye to the complicated and confusing ways of traditional banking.

Role

We are looking for a CRM Manager to help us deliver CRM campaigns to support our Core banking and Accounts growth areas. The ideal candidate will have a strong understanding of customer engagement and retention with previous experience launching targeted, data-driven campaigns across multiple channels, including email, push notifications and in-app. This is a 12 month fixed term contract, covering maternity leave.

Responsibilities

• Lead the strategy and planning of areas of Core banking, including sizing of opportunities and stakeholder alignment
• Execute customer lifecycle CRM journeys across multiple touch points
• Interpreting data insights into actionable opportunities
• Work across the full Monzo suite of products to ensure we’re targeting the correct moments in a users lifecycle with the right products and features
• Be the overseer of always on communications across all CRM products
• Create and embed processes and ways of working with the wider CRM team and data analysts
• Work closely with team members to collaborate and help deliver a range of campaigns across multiple channels
• Monitor campaign performance and ensure campaigns are executed safely
• Campaign QA (helping to check through set up thoroughly as a second pair of eyes before launch)
• Collaborate with other CRM Managers in developing effective segmentation strategies to target relevant audiences for each campaign
• Deliver campaigns with a test and learn data driven approach
• Owning existing processes and always-on campaigns within the team, and keeping these documented and up to date

You should apply if…

• Hands on experience in taking a campaign from data signal, scoping, planning, approval, build, test, analysis and roll-out.
• Hands on experience in CRM, with a proven track record of designing and implementing successful campaigns and automated journeys
• You have experience using a CRM platform for delivery (Braze, ideally)
• Fintech or Financial Services experience
• Strong analytical skills with the ability to interpret data, generate hypotheses, and inform strategic decisions, Looker experience is an advantage
• Demonstrated experience working with product teams across various areas, ensuring strategic alignment and customer-centric initiatives
• Excellent organisational and time management skills, with a keen eye for detail and ability to manage multiple priorities
• Ability to organise priorities with stakeholders effectively
• A collaborative approach, working with