CRM and Lifecycle Manager

Responsibilities

• • Own segmentation strategy and audience builds for email, MMS, push notifications, loyalty, lifecycle campaigns, and triggered communications.
  • Own UTM structure, campaign naming, and tracking consistency across CRM and loyalty communications to ensure accurate attribution and reporting.
  • Build, manage, and QA UTM links for CRM communications, ensuring links are accurate, trackable, and aligned to reporting needs.
  • Deploy email, MMS, and push communications developed in partnership with the Retail Marketing Manager, ensuring all sends are accurate, timely, compliant, and properly segmented.
  • Own CRM QA processes, including audience validation, link testing, offer accuracy, compliance checks, rendering review, send timing, and deployment readiness.
  • Support the loyalty program relaunch, including campaign setup, customer communications, segmentation, tracking, reporting, and performance optimization.
  • Manage ongoing loyalty program communications and reporting, including member engagement, tier performance, redemption behavior, opt-ins, retention, and repeat purchase trends.
  • Build and optimize lifecycle journeys that support acquisition, repeat purchase, retention, loyalty engagement, reactivation, personalization, and customer growth.
  • Serve as the primary marketing partner with Sweed and Digital IT to support CRM platform execution, segmentation needs, loyalty integration, lifecycle automation, UTM tracking, and customer data quality.
  • Monitor CRM and loyalty performance, translating insights into recommendations that improve segmentation, engagement, retention, personalization, attribution, and marketing-attributed revenue.

Qualifications

• A detail-oriented CRM operator who enjoys the technical side of campaign execution, segmentation, tracking, and deployment.
• Strong analytical thinker who understands how segmentation, UTM structure, loyalty behavior, and tracking consistency impact performance reporting.
• Comfortable supporting both campaign execution and loyalty program optimization, with a focus on improving engagement, retention, repeat purchase, and customer value.
• Highly organized and able to manage multiple sends, audiences, workflows, tracking links, loyalty campaigns, and reporting needs at once.
• A strong cross-functional partner who can work closely with Retail Marketing, Creative, Digital IT, Sweed, Analytics, Retail Ops, and leadership.
• Proactive problem-solver who can identify platform issues, reporting gaps, tracking inconsistencies, loyalty opportunities, or process improvements before they slow the team down.
• Background check required