CRM and Lifecycle Manager

Accountabilities

• • Own audience segmentation and customer builds across email, MMS, push notifications, loyalty, lifecycle campaigns, and triggered communications, ensuring audiences are relevant and aligned with campaign objectives.
  • Manage CRM tracking standards, including UTM structures, campaign naming conventions, link creation, QA, and attribution consistency across communications.
  • Coordinate the deployment of email, MMS, and push campaigns, ensuring sends are accurate, properly segmented, timely, compliant, and ready for launch.
  • Lead CRM quality assurance processes, validating audiences, links, offers, compliance requirements, rendering, send timing, and overall deployment readiness.
  • Support the relaunch and ongoing development of the loyalty program, including campaign configuration, customer communications, segmentation, tracking, reporting, and optimization.
  • Monitor loyalty performance through member engagement, tier activity, redemption behavior, opt-ins, retention, and repeat-purchase trends, translating findings into actionable improvements.
  • Build and optimize lifecycle journeys supporting acquisition, personalization, repeat purchase, retention, reactivation, loyalty engagement, and long-term customer growth.
  • Partner with CRM technology and digital teams to support platform execution, customer segmentation, loyalty integrations, lifecycle automation, tracking, and data quality.
  • Analyze CRM and loyalty performance and provide recommendations to improve engagement, retention, personalization, attribution, and marketing-generated revenue.
  • Identify operational challenges, reporting gaps, tracking inconsistencies, platform issues, and opportunities to streamline CRM processes and improve campaign effectiveness.

  Requirements

  • Demonstrated experience in CRM, lifecycle marketing, marketing operations, campaign operations, or a closely related discipline, with strong hands-on experience in campaign execution and customer segmentation.
  • Strong technical understanding of CRM campaign workflows, audience management, UTM tracking, campaign attribution, lifecycle automation, and digital communications.
  • Analytical mindset with the ability to interpret customer and campaign data and translate performance insights into practical recommendations.
  • Experience working with email, SMS/MMS, push notifications, loyalty programs, triggered communications, or similar customer engagement channels.
  • Highly detail-oriented and organized, with the ability to manage multiple campaigns, audiences, workflows, tracking links, QA processes, and reporting requirements simultaneously.
  • Strong understanding of how segmentation, tracking consistency, loyalty behavior, and customer data quality affect marketing performance and reporting.
  • Excellent cross-functional communication skills and the ability to collaborate effectively with Marketing, Creative, Digital/IT, Analytics, Retail Operations, and leadership teams.
  • Proactive problem-solving approach, with the ability to identify issues and improvement opportunities before they impact campaign execution or business results.
  • Comfortable operating in a fast-paced environment and balancing day-to-day execution with longer-term lifecycle and loyalty optimization.
  • Background check required.

  Benefits

  • Salary: $125,000–$135,000 per year.
  • Remote: Fully remote position based in the United States.
  • Opportunity to play a key role in CRM, lifecycle marketing, customer retention, and loyalty strategy.
  • Opportunity to work cross-functionally across marketing, technology, analytics, and operations.
  • Exposure to customer data, lifecycle automation, loyalty programs, and marketing attribution.
  • Opportunity to contribute to the optimization and relaunch of a customer loyalty program.
  • Fast-paced environment with significant ownership over CRM execution and performance.
  • AI-supported hiring processes are used to assist recruitment teams, while final hiring decisions remain human-led.