Creator Partnerships Manager
About the role
Not all heroes wear capes — but plenty of them use toilet paper
Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!
Funny name, serious business
We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $20 million AUD to this mission. Basically, we’re really good at making it easy to do good.
We operate scaling businesses in the UK, US, Australia and Canada. Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people aim to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.
A bit about the role
As our Creator Partnerships Manager (US Hub), you’ll champion our brand by growing and optimizing performance-driven partnerships that connect us with new audiences across the US market. Sitting within our dedicated US Team, your primary mission is to help build Who Gives a Crap into a household brand in the US.
Your focus will be on building and managing affiliate and creator programs that drive efficient growth and strong results. Over time, as business needs and bandwidth evolve, you’ll also help reignite and scale our influencer or ambassador programs, ensuring every partnership supports both performance and brand connection in a sustainable way.
If you worked here this past month here are some things you might have been involved in:
- Scaling Partnerships: Strategizing and executing plans to increase macro partnerships by 50% per month in the US market.
- Driving Revenue: Accelerating steady month-over-month growth in affiliate-driven revenue and partner engagement within the US market.
- Agency Management: Owning the day-to-day relationship with our affiliate agency, ensuring strong collaboration, clear priorities, and consistent delivery against performance KPIs.
- Paid Campaign Support: Providing hands-on support for creator partnerships in paid campaigns, testing new formats and collaborations to optimize overall ad performance.
- Cross-Functional Collaboration: Working closely with the US Growth Lead and US Performance Creative teams to ensure total alignment on partnership strategy and campaign execution.
- Project Management: Planning, organizing, and overseeing partnership campaigns within scope and budget while managing timelines and deliverables effectively.
Let’s talk about you
You’re An Expert Relationship Builder & Market Strategist
You bring a deep knowledge of the US market’s performance landscape, allowing you to easily identify and recommend high-impact affiliate and content creator opportunities. You know how to nurture strong, authentic relationships with affiliates, influencers, creators, and internal stakeholders through open, empathetic communication. Highly organized and detail-oriented, you excel at managing multiple relationships and complex campaign timelines smoothly.
You’re Data-Driven & a Proactive Problem Solver
You don't just execute; you objectively evaluate partnership and campaign performance to make well-informed, strategic decisions. You proactively take initiative to identify growth opportunities, optimize for efficiency, and find creative solutions to performance challenges. Using data as your guid