Creative Strategy Sr Manager
About the role
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
- We build and scale our own brands.
- We invest in AI and automation like few others in eCom.
- We test fast, grow fast, and help you do the same.
- Be part of a dynamic, diverse, and talented global team.
- 100% Remote, USD competitive salary, paid time off, and more.
Key Responsibilities
We’re looking for a Creative Strategy Sr. Manager to lead the strategic direction, execution, and innovation behind our global ad creative ecosystem. You’ll oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units.
- Lead and guide Creative Strategists to deliver Class-A direct-response campaigns across brands and channels.
- Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance.
- Conduct deep creative diagnostics of AdBattery assets — analyzing structure, angles, formats, and content variety.
- Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences.
- Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans.
- Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts.
- Integrate AI and automation into creative workflows to enhance efficiency and innovation.
- Maintain a forward-looking approach by monitoring market trends, competitor strategies, and emerging content formats.
- Leverage neuromarketing, storytelling, and sales copywriting techniques to elevate ad quality and conversion.
- Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics.
- Foster a culture of innovation, experimentation, and accountability within the creative organization.