Creative Strategist (Paid Social)

Accountabilities

• • Develop high-performing paid social concepts, hooks, angles, scripts, and creative ideas primarily for Meta campaigns.
  • Write persuasive direct-response copy across both short- and long-form advertising formats, applying frameworks such as AIDA and PAS.
  • Analyse ad account performance, winning creative patterns, competitor approaches, emerging trends, and audience behaviour to identify opportunities for iteration.
  • Translate performance insights into detailed, actionable briefs for designers, video editors, and UGC creators.
  • Test, iterate, and optimise creative assets based on measurable performance data, prioritising conversion and commercial outcomes.
  • Identify and replicate winning creative structures while developing meaningful variations for ongoing testing.
  • Present regular creative performance reports with clear insights and recommendations for future testing.
  • Maintain an organised creative pipeline, briefing process, testing roadmap, and supporting internal workflows.
  • Contribute to landing-page messaging and structure for paid campaigns, helping improve the customer journey and conversion potential.
  • Provide creative direction for website and product-page content and contribute to organic social strategy where relevant.
  • Help maintain consistent messaging and creative direction across the broader customer journey.
  • Collaborate closely with performance marketing, design, video, and content teams to ensure campaigns are delivered efficiently and to a high standard.

  Requirements

  • 2+ years of experience in direct-response creative strategy for DTC e-commerce, gained in-house, at an agency, or as a freelancer.
  • Strong hands-on understanding of Meta Ads, particularly within high-volume creative testing environments.
  • Proven experience creating detailed creative briefs and directing designers, video editors, and UGC creators.
  • Ability to analyse advertising performance data and translate findings into actionable creative recommendations.
  • Strong direct-response copywriting skills and knowledge of proven conversion frameworks.
  • Deep understanding of DTC consumer psychology, buyer motivations, attention triggers, and scroll-stopping principles.
  • Highly data-driven approach, with the ability to prioritise performance outcomes over subjective creative preferences.
  • Clear and fluent English communication skills, both written and verbal.
  • Strong organisational skills with the ability to work independently, manage deadlines, and take ownership of deliverables.
  • Proactive, commercially minded, detail-oriented, and comfortable working at speed while maintaining quality.
  • Experience in health, wellness, supplements, or beauty is advantageous.
  • Experience with UGC casting or creator management is a plus.
  • Familiarity with Meta Ad Library, Triple Whale, Foreplay, Motion, or similar tools is beneficial.
  • Landing-page optimisation/CRO experience and basic video editing skills using tools such as CapCut or Premiere are additional advantages.
  • A portfolio showcasing relevant paid social advertising work is required.
  • Availability for a minimum of four hours of daily overlap with UK/GMT working hours is required.

  Benefits

  • Fully remote working arrangement with flexibility around UK/GMT hours.
  • Minimum four-hour daily overlap with UK working hours.
  • Independent contractor structure with a competitive rate based on experience.
  • Paid time off, including UK bank holidays.
  • Creative freedom to test new concepts and take ownership of creative performance.
  • Direct collaboration with founders and the wider marketing team.
  • Opportunity to influence the creative direction and growth of a fast-moving DTC business.
  • Work within a performance-oriented environment where data and experimentation drive decision-making.
  • Opportunity to contribute to products focused on health and wellbeing.
  • Global applications welcome.