Creative Strategist for E-commerce Wellness Brand

Accountabilities

• • Develop creative strategies and advertising concepts for Meta, TikTok, and other paid social channels, with a focus on customer acquisition and subscription growth.
  • Research target customers, competitors, market trends, pain points, needs, and purchasing motivations to identify compelling creative opportunities.
  • Translate research and performance insights into hooks, messaging angles, concepts, scripts, storyboards, and advertising narratives.
  • Create clear and actionable creative briefs for video editors, designers, and UGC creators.
  • Build and manage structured creative testing plans, ensuring concepts and variations are tested systematically.
  • Analyse performance indicators including CTR, CPA, CVR, ROAS, and video retention to evaluate creative effectiveness.
  • Identify winning advertisements and develop strategic iterations to improve and scale performance.
  • Collaborate with media buyers and creative production teams to align creative strategy with paid media objectives.
  • Organise creative tests, performance results, learnings, and insights to inform future campaigns.
  • Develop creative approaches using formats such as UGC, testimonials, problem-solution ads, product demonstrations, and educational content.
  • Ensure advertising concepts and messaging remain aligned with brand positioning and applicable advertising guidelines.

  Requirements

  • Proven experience working as a Creative Strategist within DTC e-commerce or performance marketing environments.
  • Strong understanding of direct-response advertising and performance-focused creative strategy.
  • Hands-on experience developing paid social creative for Meta and TikTok.
  • Ability to transform customer research, market insights, and performance data into actionable creative concepts.
  • Experience writing advertising hooks, scripts, copy, storyboards, and detailed creative briefs.
  • Strong understanding of UGC, testimonials, product demonstrations, problem-solution advertising, and educational creative formats.
  • Good knowledge of e-commerce funnels, customer acquisition, and conversion-focused marketing.
  • Strong analytical capabilities, with the ability to interpret creative performance data and turn insights into decisions.
  • Excellent communication and organisational skills, with the ability to collaborate effectively across remote teams.
  • A portfolio or examples demonstrating advertising work that generated measurable results.
  • Experience in women's health, wellness, supplements, beauty, or personal care is an advantage.
  • Experience with Shopify and subscription-based e-commerce businesses is a plus.
  • Familiarity with creative research, performance analytics, or advertising intelligence tools is beneficial.
  • Understanding of health and wellness advertising compliance is an additional advantage.

  Benefits

  • Competitive salary paid in USD.
  • Fully remote work-from-home opportunity.
  • Flexible working hours.
  • Opportunity to work with an international DTC e-commerce business.
  • Exposure to a growth-focused environment where creative performance is directly measurable.
  • Opportunity to contribute to customer acquisition and subscription growth.