Creative Strategist (DTC E-Commerce)

Accountabilities

• • Research customer reviews, surveys, forums, ad comments, competitors, offers, and landing pages to identify customer motivations, pain points, messaging opportunities, and creative angles.
  • Develop direct-response ad concepts, hooks, angles, scripts, VSLs, UGC concepts, static ads, carousels, and advertorial copy designed to drive measurable results.
  • Create detailed creative briefs for designers, video editors, and UGC creators, ensuring concepts are clearly translated into high-quality assets.
  • Own landing-page messaging and strategy for paid campaigns, collaborating with relevant teams to improve conversion and customer journeys.
  • Analyse advertising performance to identify winning patterns, creative fatigue, and new opportunities, using insights to guide future testing.
  • Develop variations of successful creative concepts across hooks, copy, CTAs, visuals, and formats to accelerate testing and scale performance.
  • Maintain a structured creative roadmap, testing cadence, launch schedule, production workflow, approvals process, and quality standards.
  • Build and maintain libraries of proven hooks, frameworks, winning structures, playbooks, and creative learnings.
  • Collaborate closely with performance marketing, design, video, and UGC teams to maintain a consistent flow of high-quality creative.
  • Present regular creative performance updates and actionable recommendations for future tests and improvements.

  Requirements

  • 3+ years of experience in direct-response creative strategy for DTC e-commerce, whether in-house, agency, or freelance.
  • Demonstrated experience writing or developing ad scripts, VSL scripts, and static ad copy that generated measurable commercial results.
  • Strong understanding of direct-response copywriting principles and frameworks such as AIDA and PAS.
  • Deep knowledge of Meta Ads and experience working in high-volume creative testing environments.
  • Proven ability to create detailed creative briefs and manage creative production workflows from concept through delivery.
  • Strong understanding of consumer psychology, buyer motivations, and the factors that drive engagement and conversion.
  • Ability to analyse performance data and translate insights into clear, actionable creative direction.
  • Experience using AI-powered tools such as Claude or Gemini to support research, ideation, and content development.
  • Excellent written English with the ability to communicate ideas clearly, persuasively, and concisely.
  • Highly analytical, commercially minded, proactive, detail-oriented, and comfortable making decisions based on evidence and testing.
  • Experience in health, wellness, supplements, or beauty DTC brands is a plus.
  • Experience with TikTok or YouTube advertising, UGC creator management, landing-page copywriting, or CRO is advantageous.
  • Familiarity with tools such as Foreplay, Motion, Triple Whale, or Meta Ad Library is beneficial.
  • Basic video editing or design skills using tools such as CapCut, Premiere, Figma, or Canva are a plus.
  • A portfolio demonstrating relevant advertising work and the results achieved is required.
  • Availability for at least four hours of daily overlap with UK working hours is required.

  Benefits

  • Fully remote work from anywhere in the world.
  • Flexible working arrangement with a minimum of four hours of daily UK/GMT timezone overlap.
  • Independent contractor structure with a competitive rate based on experience.
  • Paid time off, including UK bank holidays.
  • Significant ownership and creative freedom from concept through performance results.
  • Direct collaboration with founders and minimal management layers.
  • Opportunity to build and own a scalable creative strategy and testing system.
  • Work within a small, dedicated, results-oriented international team.
  • Opportunity to contribute to products focused on health and wellbeing.
  • Global applications are welcome.