Creative Strategist / Copywriter (E-Commerce)

Accountabilities

• • Develop creative concepts, messaging angles, and campaign ideas based on customer insights, competitor research, and performance data.
  • Write persuasive scripts for UGC and video advertisements, with a strong focus on capturing attention immediately and driving action.
  • Create direct-response copy for static ads, landing pages, email campaigns, and other customer acquisition assets.
  • Translate strategic ideas into clear, actionable creative briefs for designers, video editors, and UGC creators.
  • Analyse advertising performance to identify winning creative patterns, audience responses, and opportunities for iteration.
  • Continuously refine and expand successful concepts based on performance insights and testing results.
  • Collaborate with growth and marketing teams to align creative output with campaign objectives, acquisition goals, and testing roadmaps.
  • Monitor creative trends and emerging formats across Meta, TikTok, and other relevant advertising platforms.
  • Adapt messaging and creative approaches for different audiences, products, and stages of the customer journey.
  • Contribute proactively to a fast-moving creative environment where experimentation, learning, and measurable performance are highly valued.

  Requirements

  • 3+ years of professional experience in creative strategy and copywriting within DTC e-commerce, an agency, or a freelance environment.
  • Proven experience creating high-performing paid social advertising for platforms such as Meta and TikTok.
  • Strong understanding of direct-response copywriting, consumer psychology, persuasive messaging, and conversion principles.
  • Demonstrated ability to turn customer research and performance data into actionable creative concepts.
  • Experience writing video, UGC, static advertising, landing-page, and email copy.
  • Ability to adapt tone of voice and messaging across different audiences, products, and customer segments.
  • Strong understanding of what makes DTC advertising effective, including hooks, angles, offers, and calls to action.
  • Excellent written English and strong communication skills.
  • Comfortable working independently, managing priorities, and communicating asynchronously in a remote environment.
  • Highly curious and commercially minded, with a habit of studying advertising trends, competitor creative, and successful hooks.
  • Experience in health, wellness, beauty, personal care, or related consumer categories is a significant advantage.

  Benefits

  • 100% remote work with the flexibility to work from anywhere.
  • Minimum four-hour daily overlap with UK/GMT working hours.
  • Independent contractor structure with significant autonomy.
  • Direct collaboration with founders and minimal management layers.
  • Creative freedom to test ideas and take ownership from concept through execution.
  • Opportunity to contribute to a profitable, fast-growing DTC e-commerce business.
  • Product-related perks within the health and wellness space.
  • Work with a small, dedicated team focused on transparency, performance, and continuous improvement.
  • International and asynchronous working environment.
  • Opportunity to have a direct impact on creative strategy, customer acquisition, and business growth.