Creative Director/Producer - Direct Response

Accountabilities

• • Partner with copywriters to align visual concepts, storytelling, and messaging across Video Sales Letters (VSLs) and advertising campaigns.
  • Develop and pitch compelling creative concepts, hooks, visual approaches, and storytelling frameworks designed to maximize engagement and conversions.
  • Lead creative production from ideation through final delivery, ensuring concepts are translated effectively into high-quality assets.
  • Participate in or oversee shoots when needed, working with crews, talent, and production resources to bring creative concepts to life.
  • Source, coordinate, and manage user-generated content (UGC) creators and assets for direct response campaigns.
  • Guide editors throughout the post-production process, including video editing, graphics, sound, pacing, and overall creative execution.
  • Provide clear, detailed, and actionable feedback to editors and other creative contributors to maintain quality and strengthen performance.
  • Own and manage the creative pipeline from brainstorming and production through delivery, testing, and iteration.
  • Coordinate multiple projects and stakeholders while maintaining timelines, priorities, and quality standards.
  • Collaborate with marketing teams to review creative performance data and identify opportunities for improvement.
  • Iterate on creative concepts and assets based on performance insights to support testing, optimization, and scalable campaign growth.

  Requirements

  • 5+ years of experience in creative direction, creative production, or a closely related role within the direct response industry, preferably focused on health and wellness.
  • Proven track record of developing and executing high-performing creative concepts that generate measurable results.
  • Strong hands-on production experience, with the ability to confidently work with production crews, talent, UGC creators, and other creative partners.
  • Deep understanding of direct-to-consumer marketing principles and the creative strategies that drive customer action and conversion.
  • Strong knowledge of video editing and post-production workflows, with the ability to provide specific and actionable direction to editors.
  • Experience with VSLs, performance advertising, UGC, or other direct response creative formats is highly valuable.
  • Exceptional organizational and project management skills, with the ability to manage multiple creative initiatives and stakeholders simultaneously.
  • Excellent written and verbal communication skills, with the ability to articulate creative concepts, provide feedback, and collaborate effectively across teams.
  • Strong creative instincts combined with analytical thinking and a performance-oriented mindset.
  • Ability to balance creative vision with business objectives, using data and campaign results to continuously improve creative output.
  • Comfortable working independently, taking ownership, managing shifting priorities, and operating in a fast-paced environment.

  Benefits

  • Fully remote work opportunity within the United States.
  • Opportunity to take significant ownership of creative strategy, production, and execution.
  • Hands-on involvement across the complete direct response creative lifecycle.
  • Collaborative environment working alongside copywriters, marketers, editors, creators, and other creative professionals.
  • Opportunity to work on performance-driven campaigns within the direct-to-consumer health and wellness space.
  • Fast-paced, growth-oriented environment focused on creativity, innovation, and measurable results.