Creative Director (Performance Media)

Accountabilities

• • Own the creative relationship with assigned clients, acting as the primary creative partner from strategy and ideation through execution and optimization.
  • Translate client business objectives, audience needs, and media goals into clear, scalable, performance-driven creative strategies.
  • Develop creative concepts, angles, hooks, messaging frameworks, and storytelling approaches designed for rapid testing and iteration.
  • Lead ideation using audience insights, platform trends, brand knowledge, performance data, and emerging creative practices.
  • Present creative concepts, performance insights, strategic recommendations, and optimization opportunities to clients and internal leadership.
  • Oversee creative development across paid social, display, video, native, shopping, search, and other performance media formats.
  • Partner with media buying teams to align creative strategy with media plans, testing frameworks, campaign objectives, and performance insights.
  • Use AI tools to accelerate creative ideation, scripting, asset development, and initial concepts while maintaining brand safety, quality, and strategic consistency.
  • Create or oversee briefs, scripts, shot lists, storyboards, and other creative direction materials for production teams.
  • Guide rapid creative iteration, including cutdowns, re-edits, new hooks, static variations, alternate formats, and other testing assets.
  • Monitor and evaluate creative performance, connecting creative decisions and experimentation to measurable campaign and business outcomes.
  • Stay informed about emerging trends in design, storytelling, advertising, AI, and performance media, proactively identifying opportunities for innovation.
  • Lead, mentor, and develop creative team members while promoting a collaborative, high-performance environment.
  • Maintain brand standards while identifying opportunities to challenge conventions and improve creative effectiveness.

  Requirements

  • Bachelor’s degree in Marketing or a related field.
  • 5+ years of experience in performance marketing, with a strong understanding of paid media and creative performance.
  • 5+ years of direct-response copywriting experience.
  • Proven experience leading creative teams and presenting strategic recommendations to senior-level clients.
  • Strong knowledge of Meta and Google advertising platforms, creative testing methodologies, and performance analytics.
  • Demonstrated ability to develop creative strategies based on audience insights, campaign data, business objectives, and platform-specific considerations.
  • Proficiency with modern AI tools for creative development, such as ChatGPT, Gemini, and generative video platforms including Veo 3 or comparable solutions.
  • Strong understanding of how AI can accelerate creative workflows while maintaining human oversight, brand safety, and creative quality.
  • Design experience is a plus, including familiarity with tools such as Figma and Adobe Creative Suite and the ability to evaluate and elevate visual creative.
  • Excellent communication, presentation, problem-solving, and project management skills.
  • Strong client relationship and stakeholder management abilities.
  • Ability to manage multiple creative initiatives and priorities in a fast-paced, performance-driven environment.
  • Highly collaborative mindset with strong ownership, execution, innovation, and strategic thinking.

  Benefits

  • Base salary of $95,000–$125,000, plus bonus opportunities.
  • Competitive, performance-oriented compensation structure.
  • 100% remote work flexibility.
  • Medical, prescription, dental, and vision insurance.
  • Life and accident insurance.
  • Short- and long-term disability coverage.
  • Employee Assistance Program and virtual health and wellness services.
  • Health Savings Account and Flexible Spending Account options.
  • 401(k) matching plan.
  • Paid holidays and flexible PTO.
  • Paid volunteer days.
  • 10 weeks of paid parental leave.
  • Family-forming support programs.
  • Tuition reimbursement of up to $5,000.
  • Commuter transportation benefits.
  • Access to legal plan services.
  • New MacBook Pro and additional monitor provided at the start of employment.
  • Half-day Fridays throughout the year.
  • Company lunches, events, and team engagement activities.
  • Opportunity to work alongside experienced performance marketing, media, and creative professionals.
  • Learning and development opportunities focused on innovation, creative excellence, and performance marketing.