Creative Director, Copy & Content

About the Role

Ashley Digital is seeking an experienced Creative Director, Copy & Content to lead and unify the copywriting function across the organization and family of brands. Reporting to the VP of Brand & Creative, this role will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels. This role requires a highly polished and strategic creative leader with deep expertise in copywriting, editorial storytelling, brand messaging, and team leadership at scale. The ideal candidate brings exceptional creative instincts, operational discipline, and a forward-thinking mindset around how AI and emerging technologies can transform modern creative organizations. You will lead a growing team of writers and creative contributors responsible for developing compelling, conversion-minded, and brand-right messaging across marketing campaigns, product storytelling, PR and communications, ecommerce, retail, social, email, presentations, internal communications, and executive messaging. This leader will play a critical role in building a unified voice system across the organization while also helping establish next-generation AI-enabled creative workflows, scalable content systems, and operational efficiencies that elevate both quality and speed across the enterprise.

What You’ll Be Doing

Copy Leadership & Brand Voice Strategy

• Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands
• Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives
• Ensure consistency, clarity, and quality across all written communication and customer touchpoints
• Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems
• Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives
• Help define how each brand expresses itself while maintaining cohesion within the larger organization

Creative Direction & Storytelling

• Oversee the development and approval of copy across campaigns, product launches, presentations, digital and print assets, and more