Coordinator, Digital Marketing

Accountabilities

• • Email & SMS Campaign Production: Build and implement email and SMS campaigns using established content, strategies, and production guidelines.
  • Campaign Quality Assurance: Conduct detailed QA across devices and email service providers, checking formatting, functionality, links, content, and overall campaign accuracy.
  • Testing & Optimization: Support subject-line scoring, campaign testing, deliverability reviews, and engagement optimization based on historical performance and available insights.
  • Campaign Coordination: Send test communications to stakeholders, gather feedback and approvals, track revisions, and ensure campaigns are fully reviewed before launch.
  • Scheduling & Monitoring: Schedule email and SMS deployments and monitor sends to confirm successful delivery.
  • Performance Reporting: Track fundraising and engagement metrics, identify key takeaways, and contribute insights to campaign recaps and team discussions.
  • Website Production: Publish content through a CMS, including online forms, articles, blog posts, press releases, and general webpage updates.
  • Web QA & Functionality: Review website content for accuracy and functionality, including testing online forms to ensure submissions are properly captured and mapped to the CRM.
  • Digital Content Maintenance: Assist with evergreen website updates, editorial calendars, production schedules, and web requests.
  • Basic Design & Development: Perform image cropping and basic photo editing and make HTML/CSS source-code updates when needed.
  • Cross-Functional Collaboration: Participate in campaign planning, fundraising and engagement strategy, brainstorming, and testing initiatives across teams.
  • Platform & Process Support: Assist with managing online platforms, functionality, member engagement initiatives, and established content review workflows.
  • Continuous Improvement: Identify opportunities to improve digital functionality, content performance, workflows, and overall member engagement.
  • Travel: Attend an annual in-person team meeting and travel to New York City as needed.

  Requirements

  • Education: High school diploma required; a bachelor’s degree or equivalent is also required.
  • Experience: At least 2 years of experience in email and web production or a closely related digital marketing role.
  • Email & SMS Marketing: Hands-on experience building email and SMS campaigns within marketing platforms; experience with Salesforce Marketing Cloud is preferred.
  • Web Technologies: Ability to work with HTML and CSS.
  • CMS Experience: Experience working with a content management system; Drupal experience is preferred.
  • Image Editing: Experience with basic image cropping and editing using Photoshop or comparable software.
  • Communication: Strong written and verbal communication skills, with the ability to explain complex concepts clearly and concisely.
  • Critical Thinking: Strong problem-solving skills and the ability to ask thoughtful questions to uncover needs and requirements.
  • Organization: Highly organized and capable of planning, prioritizing, and managing multiple projects simultaneously.
  • Independence: Comfortable taking ownership of projects and executing responsibilities independently while knowing when to seek input.
  • Adaptability: Willingness to embrace new tools, processes, responsibilities, and ways of working.
  • Collaboration: Strong team orientation and the ability to work effectively across departments in a demanding, fast-paced environment.
  • Attention to Detail: Thorough and quality-focused, particularly when reviewing digital content, campaign functionality, links, forms, and technical details.
  • Growth Mindset: Demonstrated commitment to learning from experience, improving skills, and identifying better ways to work.
  • Language: Professional fluency in English.
  • Remote position open to eligible candidates based in the United States, with standard East Coast business hours expected.

  Benefits

  • Competitive hourly compensation: Target hiring ranges vary by location:
    • Zone 1: $24.93–$26.12/hour
    • Zone 2: $27.48–$28.79/hour
    • Zone 3: $30.21–$31.65/hour
    • Remote work: Fully remote position available to eligible candidates across the United States.
    • Health coverage: Affordable medical coverage, employer-paid dental coverage, and optional vision coverage.
    • Flexible paid time off: Vacation, personal time, sick time, bereavement leave, and paid parental leave.
    • Paid holidays: 10 company-paid holidays.
    • Retirement savings: 401(k) plan with dollar-for-dollar employer matching up to 4%, plus an additional 4% employer contribution.
    • Professional development: Classes, on-the-job training, coaching, mentorship, internal mobility, and opportunities to support work in the field.
    • Mission-driven environment: Opportunity to contribute your digital marketing skills to work supporting animal welfare and a broader social-impact mission.
    • Career growth: A collaborative workplace designed to support continuous learning, development, and meaningful contribution.