Conversion Rate Optimization Specialist

What Are We Looking For?

We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.

As a CRO Specialist, you will own the day-to-day execution of our web experimentation program - and to be the analytical engine that powers it. This role sits within our broader Web UX team and is responsible for the full testing lifecycle: from behavioral research and hypothesis development to experiment setup, QA, and post-test reporting.

You'll be our resident expert in Webflow Optimize, a close partner to the Manager of UX Design & CRO, and the person who ensures every experiment we run is well-designed, rigorously tracked, and thoroughly documented. This isn't just a button-pushing role; we're looking for someone who brings genuine curiosity about user behavior, strong analytical instincts, and the operational discipline to keep a high-velocity testing program running smoothly.

What Will You Do?

Primary responsibilities include:

Behavioral Research & Insight

• Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
• Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
• Surface insights to the broader web team to contribute to UX strategy — not just the testing pipeline

Test Ideation & Hypothesis Development

• Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
• Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities
• Track prior experiments to build on learnings and avoid redundancy

Testing Roadmap & Pipeline Execution

• Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
• Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
• Maintain clear documentation and ticket hygiene so stakeholders alw