Conversion Rate Optimization (CRO) Lead — Remote, $80k-$120k/yr inc

Accountabilities

• • Own and continuously prioritize the CRO experimentation roadmap, turning analytics, session data, research, and paid-performance signals into high-quality, impact-driven hypotheses.
  • Structure and launch experiments with clear hypotheses, primary metrics, sample-size considerations, success criteria, and appropriate guardrails.
  • Manage end-to-end experimentation, from ideation and setup through QA, launch, analysis, and final readout.
  • Perform rigorous QA across devices, browsers, variants, and edge cases to ensure experiments are functional, compliant, on-brand, and protected against funnel regressions.
  • Analyze experiment results using statistical rigor, evaluating significance, confidence, segment effects, and behavioral patterns to determine whether tests win, lose, or require further investigation.
  • Produce concise and actionable experiment readouts that allow stakeholders to understand findings and make decisions without extensive follow-up.
  • Coordinate Growth Engineers and Designers, unblock experiment development, maintain momentum, and ensure multiple initiatives progress simultaneously.
  • Maintain a reliable weekly reporting cadence covering what shipped, what performed, key learnings, and upcoming priorities.
  • Use CRO and analytics tools such as Omniconvert, PostHog, HEX, and other relevant testing platforms while remaining adaptable to new technologies.
  • Connect CRO insights with paid acquisition performance, understanding the relationship between advertising, landing-page experience, customer acquisition cost, and conversion.
  • Support experimentation across different markets and geographies, adapting approaches to local customer behavior and market requirements.
  • Continuously identify opportunities to improve experimentation velocity, quality, learning, and overall funnel performance.

  Requirements

  • Experience: 4+ years of hands-on CRO experience, ideally running hundreds of experiments for direct-to-consumer e-commerce businesses operating at high transaction volumes.
  • Experimentation ownership: Demonstrated experience managing multiple tests simultaneously while maintaining a structured, prioritized roadmap and consistent delivery cadence.
  • Hands-on expertise: Proven ability to own the complete experimentation lifecycle rather than simply managing an external agency or delegating execution to a team.
  • Funnel expertise: Strong understanding of the relationship between paid acquisition, ad-to-landing-page handoffs, landing-page experience, conversion, CAC, and customer quality.
  • Analytical mindset: Highly comfortable working with data, identifying behavioral patterns, analyzing segments, and looking beyond top-line metrics to understand why results occur.
  • Structured execution: Strong planning, prioritization, documentation, and reporting skills, with the ability to turn complex findings into immediately actionable insights.
  • Autonomy: High ownership, resilience, and comfort operating independently in a fast-moving, demanding environment where speed and outcomes matter.
  • Statistical knowledge: Familiarity with experimentation statistics, including significance, statistical power, sequential testing, and methods for avoiding false-positive conclusions, is a strong advantage.
  • Research skills: Experience using qualitative and quantitative research methods such as heatmaps, session recordings, surveys, and user testing to generate new hypotheses is beneficial.
  • Regulated-industry experience: Experience running CRO programs in regulated industries, where compliance influences messaging and experimentation, is a plus.
  • Technical understanding: Ability to understand how websites, analytics, and data systems work and translate CRO ideas into precise, buildable requirements for technical and design teams.
  • Localization: Experience running experiments across multiple countries or markets, particularly across the UK and EU, is advantageous.
  • Communication: Excellent written and verbal communication skills, with the ability to make insights clear, concise, and actionable.
  • Cultural fit: Strong commitment to integrity, candor, high standards, urgency, resourcefulness, focus, and continuous improvement.

  Benefits

  • Compensation: $80,000–$120,000 per year, including equity.
  • Equity: Early-stage equity participation with the potential for significant upside as the organization grows.
  • Remote work: Fully distributed, remote-first working environment.
  • Flexible schedule: Work asynchronously in the time zone of your choice, with sufficient overlap with European and US time zones when collaboration requires it.
  • Healthcare: Comprehensive medical insurance, where applicable.
  • Personal development: Budget available for books, courses, coaching, and other professional development resources.
  • Wellness: Dedicated budget for gym memberships, health applications, and personal wellness initiatives.
  • Health support: Access to a clinic membership offering GLP-1 treatments, where appropriate.
  • Health coaching: Free biweekly health coaching focused on maintaining sustainable personal wellbeing.
  • Work coaching: Free biweekly coaching designed to support professional performance, focus, and resilience.
  • Equipment: MacBook and work-from-home equipment provided as needed.
  • Growth opportunity: Potential to progress into broader or more senior roles within the performance and growth organization.
  • Culture: Opportunity to contribute to an early-stage environment and help shape its evolving culture and ways of working.