Controller

About The Sales Factory The Sales Factory is a technology-enabled B2B outsourced sales and revenue infrastructure company headquartered in Toronto. We're ranked #1 in Canada and #2 globally on G2 for outsourced sales, operate in 13 languages, and serve clients ranging from scale-ups to S&P 500 companies and governments. We're a fast-moving, profitable company of 80-100 people across Canada and the US, and finance sits at the center of how we run the business. The Role We're looking for a Controller to own the day-to-day financial operations of the company. This is a hands-on, individual-contributor role with no direct reports currently, but with real ownership from day one and real room to grow. You'll be the finance engine of the business: closing the books, owning payroll start to finish within Ceridian Dayforce, keeping cash flowing, and building out the financial model alongside our advisors. We're a tech-forward company and we're actively automating our AP and billing workflows in QuickBooks/Xero, so you should be excited about using modern tools to make finance faster and cleaner, not attached to doing things the old way.

What You'll Do

• Own day-to-day financial operations in QuickBooks or Xero: bookkeeping, invoicing, A/R, A/P, and bill processing (much of this is being automated, and you'll help drive that).

• Own payroll end to end, start to finish, within Ceridian Dayforce — including employer taxes and remittances across Canadian and US entities.

• Manage month-end close and keep our financials accurate and audit-ready.

• Handle filings, audit documentation, and finance-side client onboarding (banking info requests, vendor forms, etc.).

• Rebuild and maintain our financial model from the ground up, with input and oversight from our advisors.

• Coordinate with our fractional CFO on higher-level reporting and financial planning.

• Ad-hoc projects across finance and operations as we grow.

What We're Looking For

• 5 to 8 years of progressive accounting experience.

• CPA, CA strongly preferred.

• Currently a Senior Manager of Accounting, Assistant Controller, or similar, ready to step into a Controller seat.

• Must be able to run payroll start to finish independently within Ceridian Dayforce — new hires, terminations, deductions, benefits, off-cycle runs, employer taxes, and remittances — with no ramp-up time needed on the platform.

• Exceptional attention to detail. You catch the penny that's off.

• Smart, fast, and curious. You figure things out without a playbook.

• Tech-savvy: comfortable with modern accounting and automation tools (QuickBooks/Xero, Excel/Google Sheets), quick to pick up new software.

• Comfortable working independently in an individual-contributor capacity, with direct exposure to the CEO and fractional CFO rather than a large finance team.

• Experience in a services or agency business is a plus.

• Cross-border (Canada/US) exposure is a plus.

Why This Role

• Full ownership of the finance function at a profitable, growing company.

• Direct exposure to the CEO, fractional CFO, and external advisors.

• Clear growth path: this is a build-and-grow seat, not a maintenance job.

• Modern stack, real automation, no legacy bureaucracy.