Controller

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You’re a thoughtful, detail-oriented finance leader who thrives in fast-moving, entrepreneurial environments. You bring both precision and perspective to your work—equally comfortable diving into the details as you are partnering with leadership on broader business strategy. You have a natural builder mentality, continuously looking for ways to improve processes, strengthen controls, and create scalable systems that support growth. Most importantly, you’re excited by the opportunity to apply your expertise within a brand rooted in wellness, beauty, fashion, and intentional living.

About the Role

We’re looking for an experienced Controller to lead goop’s accounting and financial operations function, overseeing everything from monthly close and financial reporting to audit readiness, treasury management, and internal controls. This role will play a key part in strengthening the systems, processes, and operational infrastructure that support our growing omni-channel business, while partnering cross-functionally to deliver thoughtful financial insights and drive operational excellence across the company.

Responsibilities include:

• Establish and strengthen internal controls that support financial accuracy, compliance, and audit readiness.
• Oversee the general ledger and monthly close process, ensuring timely, accurate, and GAAP-compliant financial reporting.
• Manage tax compliance across federal, state, and local requirements in partnership with external advisors.
• Lead external audits and continue evolving system controls within NetSuite to support operational efficiency and mitigate risk.
• Oversee cash management and treasury operations, including cash flow forecasting and optimization of the cash collection cycle.
• Lead day-to-day accounting operations across AP/AR and payroll, ensuring accuracy, compliance, and timely execution.
• Partner cross-functionally to deliver financial analysis, KPI reporting, and actionable insights that support thoughtful business decision-making.
• Mentor and develop the accounting team, fostering a collaborative, high-performing culture grounded in accountability and continuous improvement.

Qualifications & Experience

• 10+ years of progressive accounting and finance experience, including leadership and team management responsibilities.
• Bachelor’s degree in Accounting, Finance, or a related field required; CPA or CMA strongly preferred.
• Strong foundation in GAAP accounting principles, financial reporting, and internal controls; public accounting and/or audit experience preferred.
• Expertise in NetSuite and Shopify, including experience optimizing systems, workflows, and operational controls.
• Ecommerce experience required, with omni-channel exposure across retail and wholesale environments strongly preferred; consignment experience is a plus.