Content Specialist

What You'll Do:

• Content ideation: Contribute content ideas to enhance marketing programs and sales outreach, and help guide stakeholders with content recommendations based on strategic objectives and core distribution channels.
• Multi-format content creation & repurposing: Write content consistent with our brand tone and voice, and optimized for search and user experience across formats – reports, blog articles, case studies, guides, emails, and more – to support buyer education, consideration, deal acceleration, and customer retention & uplift.
• Content publishing: Support our web manager with content publishing in WordPress.
• Content optimization: Stay up-to-date and apply SEO/AEO strategies to maximize content reach and discoverability.
• Content audits: Perform regular content audits to identify where new content is needed and opportunities to repurpose or refresh existing content.
• Cross-collaboration: Support the product marketing team with drafting and copy editing content specific to SpyCloud solutions areas and customer industry verticals.
• Content library management: Co-manage content library via third-party tool.
• SME engagement: Build relationships with SpyCloud experts to enhance and align content to various audiences, industries, and focus areas appropriately.
• Reporting: Work with leadership to report on strategic content KPIs and adapt strategies based on performance.

Requirements:

• 5+ years of content/communications experience marketing technology solutions to large enterprises.
• Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must-have.
• Diverse content portfolio that highlights your capabilities as a strong and compelling writer, and a proven track record of creating impactful marketing content.
• Working familiarity with Google Suite, CMS platforms (WordPress), project management tools (Asana), and SEO/AEO best practices and tools.
• Power user of AI for content research, ideation, and workflows/production that supports strong writing standards & ethics. Uphold and model standard writing styles and Code of Ethics specifically around AI usage in final deliverables.
• High degree of responsibility and follow-through.
• Able to prioritize and juggle multiple projects while clearly communicating and coordinating.