Content Specialist
About the role
Profile Overview
We're looking for a Content Specialist to join ScraperAPI's marketing team at an exciting point in our growth. This is a hands-on, delivery-focused role where writing and running the production engine go hand in hand. You'll take the Content Lead's strategic direction and turn it into published assets that drive awareness, engagement, and demand across our channels.
You'll cover a wide content surface: technical tutorials for developers, landing page copy, email sequences, ad copy, cross-channel creatives, video scripts, case studies, and more. You'll also keep the engine running by managing the content calendar, publishing across channels, coordinating freelancers or agencies, and making sure nothing falls through the cracks.
This is a rare opportunity to build real ownership in a fast-moving SaaS company with a growing global customer base, as part of a broader portfolio of entrepreneurial software businesses.
Your Immediate Impact in the First 3–6 Months
- Start managing the content calendar and production workflow so that deadlines are met, stakeholders know what's coming, and nothing slips
- Produce and distribute a consistent stream of high-quality content across technical and non-technical formats without needing heavy direction on every piece, potentially leveraging external contributors
- Maintain a content performance system to evaluate and improve the content's impact on the pipeline
Your Responsibilities
- Write and produce content that moves the needle: produce clear, on-brand content across blog posts, tutorials, landing pages, email copy, video scripts, webinar concepts, case studies, sales collateral, and social media, adapting tone and structure for both developer and business audiences
- Manage end-to-end content production and distribution: translate strategic direction into actionable content plans, manage the calendar, publish content, coordinate deadlines, and keep workstreams on track without needing to be chased
- Coordinate external contributors: brief freelance writers, designers, and agencies; review and edit their output before publication; maintain quality and consistency across everything that goes out
- Optimise for discoverability: apply SEO, AEO, and GEO principles across all content so ScraperAPI is findable wherever its audience is searching, including AI-driven channels
- Use data to iterate: track content performance, report on what's working and what isn't, and feed those insights back to improve future output
- Collaborate cross-functionally: work with marketing, sales, and product to ensure content reflects real customer conversations and supports commercial goals
What You Bring to the Table
- 3 to 5 years of experience in content marketing or content writing in a B2B environment, ideally in SaaS, tech, or a developer-focused product
- Strong writing ability across multiple formats, including blog posts, landing pages, email sequences, video scripts, social posts, case studies, and sales collateral, with the ability to write for or quickly learn to write for a technical developer audience