Content & SEO Operations Specialist

Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property.

We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.

What You'll Own

— Technical SEO & AEO —

On-Site SEO Infrastructure

• Own the internal link structure across the website and blog
• Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
• Manage 301 redirects, canonical tags, and URL strategy
• Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)

Website Health & Technical Maintenance

• Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
• Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task
• Work with dev and HubSpot to implement fixes and verify resolution

Off-Site SEO & Link Building

• Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
• Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
• Manage outreach for comparison and alternative pages
• Monitor referring domains and disavow toxic backlinks

— Content Operations & Strategy —

Content Operations

• Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer
• Manage the content calendar and prioritization pipeline.
• Review and publish content, ensuring every piece meets on-page requirements before going live
• Oversee content refresh cycles
• Map and improve the current content production workflow in AirOps and make recommendations on how to scale it

Keyword & Competitive Intelligence

• Maintain and update the keyword map across all topic clusters using Ahrefs
• Track competitor movements on target keywords
• Run quarterly content gap analyses and update the content queue accordingly
• Continuously identify top-of-funnel opportunities beyond our core head keywords — long-tail, adjacent queries, and emerging search patterns

Reporting & Revenue Attribution

• Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting
• Own GA4 conversion goal setup and maintenance