Content Marketing Specialist

Accountabilities:

• • Create high-quality, original, and engaging content for social media, blogs, press releases, email campaigns, and other marketing materials.
  • Manage and grow social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, and Pinterest.
  • Plan and schedule social media content, monitor engagement, and respond professionally to comments, questions, and messages.
  • Write, edit, proofread, and publish blog content aligned with brand voice, audience needs, marketing objectives, and SEO best practices.
  • Conduct keyword research and apply content optimization techniques to improve organic visibility and engagement.
  • Draft press releases supporting company announcements, launches, events, and other newsworthy initiatives.
  • Collaborate with the broader marketing team to develop and execute content strategies aligned with business and marketing goals.
  • Monitor content performance, analyze engagement and other relevant metrics, and provide reports and recommendations to improve future content.
  • Partner with graphic design, business development, operations, and other cross-functional teams to maintain consistent messaging and branding.
  • Use content and social media management tools to organize publishing workflows and maintain an effective content calendar.
  • Maintain a high level of confidentiality and professionalism when handling sensitive information.
  • Manage multiple content projects simultaneously, prioritize deadlines effectively, and contribute to additional marketing initiatives as needed.

  Requirements:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 1–2 years of professional experience in content marketing, social media management, communications, or a related discipline.
  • Excellent English writing, editing, proofreading, and verbal communication skills, with exceptional attention to detail.
  • Demonstrated ability to create engaging content adapted to different audiences, channels, and formats.
  • Practical knowledge of major social media platforms and social media or blog management tools.
  • Familiarity with SEO fundamentals, keyword research, and content optimization techniques.
  • Experience using graphic design or content creation tools such as Canva.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and meet demanding deadlines.
  • Creative, curious, and analytical mindset with strong critical-thinking and problem-solving abilities.
  • Ability to work independently in a remote environment while contributing effectively to a collaborative, cross-functional team.
  • Strong work ethic, positive attitude, professionalism, and ability to perform effectively under pressure.
  • Experience with HubSpot or a comparable CRM or marketing platform is a plus.
  • Spanish-language proficiency or bilingual English/Spanish capability is a plus.
  • Candidates must be legally authorized to work in the United States or Canada without employer sponsorship.

  Benefits:

  • Remote work-from-home position open to eligible candidates in the United States or Canada.
  • Annual salary of $45,000–$50,000 USD.
  • Comprehensive healthcare benefits, including medical, dental, and vision coverage.
  • Wellness and mental health programs supported through Blue Cross Blue Shield.
  • Flexible Time Off to support work-life balance and personal wellbeing.
  • 401(k) matching after one year of employment.
  • Opportunity to work in a fast-paced, creative, and collaborative environment.
  • Inclusive workplace culture focused on diversity, integrity, collaboration, creativity, safety, and professional excellence.
  • Opportunity to contribute to meaningful content initiatives across multiple channels and audiences.