Content Marketing Manager

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<p><span data-contrast="none">Higher Logic exists to connect people, knowledge, and ideas to improve lives and organizations. Through our community solutions, we empower growth-stage businesses and associations to build a more engaged and meaningful relationship with their customers and members. Higher Logic serves more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 42 countries worldwide.</span><span data-ccp-props="{"> </span></p>

<p><span data-contrast="none">Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day.</span><span data-ccp-props="{"> </span></p>

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<p><span data-contrast="auto">Higher Logic is looking for a Content Marketing Manager to help us create useful, engaging content for two core audiences: associations and B2B companies.</span><span data-ccp-props="{}"> </span></p>

<p><span data-contrast="auto">Reporting to the Senior Content Marketing Manager, this person will contribute ideas to Higher Logic’s broader content strategy and independently manage content projects from concept through publication and promotion. The role is highly hands-on and includes writing and editing blog posts, ebooks, guides, webinar content, website copy, and organic social media content.</span><span data-ccp-props="{}"> </span></p>

<p><span data-contrast="auto">This person will also help manage Higher Logic’s social media presence. Social media experience is highly preferred, but this is not solely a social media position. </span><span data-ccp-props="{}"> </span></p>

<p><span data-contrast="auto">The right candidate will be an adaptable writer and thoughtful marketer who enjoys working across formats, helping brands tell compelling stories, and turning business priorities into clear, valuable content.</span><span data-ccp-props="{}"> </span></p>

<p><span data-contrast="auto">Higher Logic is a high-trust, collaborative organization. Some projects will begin with an established brief or campaign direction, while others will give this person the opportunity to recommend an approach and shape the work themselves. We are looking for someone who can become comfortable with our audiences, products, and voice and then confidently move projects forward without extensive day-to-day direction.</span><span data-ccp-props="{}"> </span></p>

<p><strong><span data-contrast="auto">Essential Duties and Responsibilities</span></strong><span data-ccp-props="{}"> </span></p>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Create blog posts, ebooks, guides, webinar content, website copy, organic social content, and occasional email or campaign copy. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Contribute ideas to the broader editorial calendar by identifying audience needs, industry developments, and timely content opportunities. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Manage assigned content projects from initial concept through research, drafting, stakeholder review, revision, publication, and promotion. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Help manage Higher Logic’s organic social media channels, including content planning, writing, scheduling, publishing, engagement, and performance reporting. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Create social media carousels, short-form videos, and other visual content using established design templates. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Interview and collaborate with subject matter experts to translate complex ideas, product information, research, and industry trends into clear and useful content. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Adapt messaging for different audiences, formats, and channels while maintaining a consistent Higher Logic brand voice. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Apply SEO and digital discoverability best practices to content planning and production. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Manage freelance writers and other external content partners when projects are outsourced, including developing briefs, providing feedback, and maintaining deadlines and quality standards. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Review content and social performance to identify lessons and opportunities for improvement. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Collaborate closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other partners across Higher Logic. </span><span data-ccp-props="{}"> </span></li>

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<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">Conduct all business in accordance with Higher Logic values, policies, and procedures. </span><span data-ccp-props="{}"> </span></li>

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<p><strong><span data-contrast="auto">Knowledge and Abilities Required</span></strong><span data-ccp-props="{}"> </span></p>

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<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">At least three years of relevant experience in content marketing, editorial, communications, or a related field. </span><span data-ccp-props="{}"> </span></li>

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