Content Marketing Manager - Growth Marketing

Accountabilities:

• • Create high-quality short- and long-form content across landing pages, marketing and SDR emails, social media, guides, ebooks, reports, and other campaign assets.
  • Develop persona-driven messaging that starts with customer pain points, business challenges, and desired outcomes rather than product features.
  • Translate complex product, industry, and B2B technology topics into concise, engaging content tailored to different audiences and stages of the buyer journey.
  • Collaborate with subject matter experts, customers, industry leaders, and partners to develop authentic, insight-driven stories.
  • Review short-form content and recommend improvements that strengthen engagement and demand generation performance.
  • Develop a deep understanding of target personas, their goals, challenges, and motivations to guide content strategy and copy decisions.
  • Align content plans with editorial calendars, campaign priorities, and pipeline objectives.
  • Partner with communications teams on brand positioning, messaging, and content development.
  • Use performance data and audience insights to identify opportunities, inform quarterly planning, and continuously improve content.
  • Test different content formats and messaging approaches based on audience engagement and performance.
  • Lead cross-functional content projects from initial brief through delivery, maintaining timelines and stakeholder alignment.
  • Partner with campaign, lifecycle, digital, field, and partner marketing teams to activate content across relevant channels.
  • Maintain the content library and support regular content audits, updates, and optimization.
  • Coordinate localization workflows for key content assets and contribute to other marketing initiatives as needed.

  Requirements:

  • Bachelor’s degree or equivalent professional experience in marketing, communications, journalism, or a related discipline.
  • 5+ years of content marketing experience, ideally within a B2B SaaS or technology environment.
  • Strong portfolio demonstrating high-quality short- and long-form B2B copy across formats such as emails, landing pages, social content, ebooks, guides, and reports.
  • Proven ability to create persona-focused content centered on customer pain points, business challenges, and measurable outcomes.
  • Exceptional writing skills, with the ability to adapt tone and style from concise, action-oriented CTAs to detailed, narrative-driven content.
  • Experience working within or closely alongside demand generation, campaign, or growth marketing teams.
  • Strong understanding of how content supports different stages of the buyer journey and contributes to pipeline generation.
  • Comfort using performance data and audience insights to inform content strategy and optimize results.
  • Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines.
  • Excellent verbal communication skills, with the confidence to explain content decisions, collaborate with stakeholders, and defend recommendations in meetings.
  • A thoughtful and practical approach to AI, using AI tools to support drafting and productivity while maintaining ownership of the strategy, accuracy, quality, and substance of every piece of content.

  Benefits:

  • Base salary range of $115,000–$140,000 USD, with actual compensation determined by factors including experience, skills, education, professional level, and location.
  • Eligibility for a market-competitive incentive opportunity.
  • Employer-subsidized medical, vision, and dental coverage for full-time employees.
  • 401(k) matching equal to 50% of employee contributions on the first 6% of eligible pay.
  • Monthly stipend to support work and productivity.
  • Flexible time away program plus sick time off.
  • Employer-sponsored life insurance and short- and long-term disability coverage.
  • 12 paid holidays annually for U.S. employees.
  • Up to 24 weeks of parental leave.
  • Paid volunteer day to support community initiatives.
  • Professional development opportunities, including access to online courses.
  • Additional company-funded perks, including counseling support, local retail discounts, and access to a personal productivity account.
  • Teleworking options from registered locations within the U.S., depending on role requirements.
  • An inclusive, collaborative environment that encourages professional growth, new ideas, and meaningful impact.