Content Marketing Manager

Multi-Format Content Creation

• Produce and shape high-quality content across all formats: blogs, reports, ebooks, video scripts, social-first content, email, and event materials.
• Bring complex topics such as fraud, AML, financial crime, and AI to life in ways that are clear, compelling, and credible to a senior decision maker in financial services.
• When needed, collaborate with freelancers, agencies, and other internal stakeholders to produce output, ensuring consistency on tone of voice and quality along the way.
• Apply working knowledge of video best practices when scripting or contributing to video and multimedia projects, even where production sits elsewhere.

Strategy & Planning

• Demonstrate an understanding of how content aligns with campaign priorities, the buyer journey, business objectives and target account lists.
• Help ideate themes, formats, and sequencing that make content programmes coherent and cumulative, not a series of one-offs.
• Bring a distribution mindset to content from the start by understanding how SEO, social, and performance considerations should shape what gets made and how.

Collaboration & Alignment

• Bring a true collaborative attitude to every project you work on.
• Partner with product marketing to translate positioning and messaging into audience-ready content.
• Work with the research team to bring forward-looking ideas to life in the form of thought leadership.
• Collaborate with demand generation and sales to ensure content supports pipeline goals.