Content Designer, Personalization

About the Role

We're looking for a Content Designer to join the Personalization Design team at Spotify, a multidisciplinary group building some of the world's most loved audio experiences, including Discover Weekly, AI DJ, and Prompted Playlist. We design how listeners discover, explore, and connect with music, podcasts, and audiobooks, shaping experiences that feel personal, playful, and deeply intuitive at global scale.

This role sits at the intersection of language, systems, and intelligence. You'll help define how users express intent, understand recommendations, and collaborate with Spotify through words—moving discovery from something that happens to listeners into something they actively shape. Through thoughtful content design, you'll give form, clarity, and personality to agentic, LLM-powered experiences.

In this role, you'll also focus on designing clear, human, and expressive content across AI-driven features, with an emphasis on prompts, conversational flows, feedback, and system language that help users steer recommendations with confidence.

This is a mid-level role for someone who's confident designing product copy and content systems, excited by ambiguity and emerging technology, and motivated by the challenge of giving Spotify's agentic experiences a voice that feels intuitive, trustworthy, and unmistakably Spotify.

What You'll Do

• Lead content strategy for agentic products
• Define and own how Spotify communicates through LLMs by setting voice, personality, and tone