Content Creator

About the Role

The Content Creator at StartPlaying is responsible for bringing our brand to life across social media, events, and community channels. This role blends creativity, strategy, and execution, producing a high volume of engaging short-form videos, repurposing long-form content, and crafting compelling copy that reflects our tone and values. You’ll manage our content pipeline end-to-end: concepting ideas, shooting and editing assets, scheduling posts, analyzing performance, and adapting strategies to drive growth. Working closely with Product, Customer, and other internal teams, you’ll help amplify company initiatives and ensure our community feels informed, excited, and connected. This is a hybrid role based in San Francisco, with 2–3 days per week in our office working closely with our CEO. The role also includes moderate travel to 2+ major tabletop and gaming conventions each year like GenCon, PAX Unplugged, DragonCon, and others. You’ll capture content, support event activations, and help represent StartPlaying in person.

In Person Perks

• Dedicated workspace inside our professional studio
• Company laptop and phone
• Free lunch every Thursday
• Commuter stipend

Responsibilities

• Concept, shoot, and edit short-form videos (approximately 15 per week), UGC-style content, and behind-the-scenes stories, sketches, updates, etc.
• Create a range of content, from high-quality polished assets to lo-fi authentic videos.
• Write engaging copy for posts, captions, scripts, and campaign materials that reflect StartPlaying’s brand tone.
• Write scripts and help produce long-form content; edit and repurpose long-form content for social.
• Repurpose content across channels to maximize reach and consistency.
• Curate UGC from ambassadors, creators, and customers.
• Manage the content calendar and coordinate scheduling across all platforms.
• Track trends, identify emerging formats, and adapt them in fresh, brand-appropriate ways.
• Create platform-specific content (graphics, short-form video, captions) for Instagram, TikTok, Threads, and others as needed.
• Monitor content performance metrics and optimize based on insights to hit reach, share, and engagement goals.
• Develop and refine strategies for posting, sharing, and distributing content.
• Engage with our online community by responding to comments and messages.
• Collaborate with Product, Customer, and other internal teams where necessary.
• Manage influencer and creator content, including coordination, approvals, and distribution.
• Become an expert on StartPlaying and the market we operate in to ensure authentic, knowledgeable content.
• Support events, including GM recruitment, email campaigns, and event page coordination.

Requirements

• 3+ years of experience managing social media for a brand, organization, or creator.
• Proven track record of producing high-performing or viral content across Instagram, TikTok, and YouTube Shorts.
• Ability to travel to two+ gaming conventions a year.
• Comfortable speaking on camera and appearing in short-form content.
• Strong writing and storytelling skills, you can craft captions, headlines, and scripts that feel.