Content and Social Media Manager

Accountabilities

• • Own and manage the editorial calendar across blogs, LinkedIn, email campaigns, website content, and sales materials, ensuring content is planned, produced, and published on schedule.
  • Write and edit long-form content, including blog articles, bylined pieces, data-driven reports, one-pagers, and website copy.
  • Transform input from internal experts into authoritative, accessible content that delivers meaningful value to a professional B2B audience.
  • Lead day-to-day social media execution across LinkedIn and emerging channels, developing compelling content and testing new formats and narratives.
  • Develop and manage press releases related to product launches, partnerships, licensing milestones, company announcements, and other significant developments.
  • Coordinate press distribution with relevant trade publications, media outlets, and external PR partners.
  • Adapt existing and newly produced video content for social media in collaboration with marketing and creative stakeholders.
  • Monitor content and social media performance, identify successful formats and topics, and adjust the editorial strategy based on results.
  • Collaborate with marketing leadership, subject matter experts, traders, product managers, and executives to develop credible and engaging stories.
  • Continuously explore new content approaches, formats, tools, and workflows to strengthen the effectiveness of the editorial operation.

  Requirements

  • 4+ years of professional experience in content marketing, editorial, communications, or a closely related field, ideally within B2B technology.
  • A portfolio demonstrating strong long-form and short-form content that you have personally written, developed, and published.
  • Proven experience using LinkedIn as a B2B content and marketing channel, with a strong understanding of what drives engagement and business impact.
  • Excellent writing and editing skills, with the ability to develop compelling narratives and adapt tone and format to different audiences and channels.
  • Demonstrated ability to translate complex or technical input from subject matter experts into clear, credible, and engaging content.
  • Strong editorial judgment and a willingness to experiment with emerging content formats and storytelling approaches.
  • Ability to work independently, prioritize effectively, and take ownership in a fast-moving environment without requiring a detailed playbook.
  • Strong analytical mindset and ability to use content and social performance data to inform future decisions.
  • Experience in iGaming, esports, betting, gaming, or another regulated industry is an advantage.
  • Familiarity with HubSpot is a plus.
  • Experience working within a startup or scale-up environment is desirable.
  • Interest in using AI as a practical content and research tool, with experience incorporating AI into your own workflows.
  • Experience creating content for global audiences and working with translators, regional partners, or AI localization tools is beneficial.
  • Ability to work CET hours despite the fully remote setup.
  • A portfolio link featuring relevant long- and short-form work and case studies demonstrating your approach to content challenges is required.

  Benefits

  • Fully remote working arrangement across the EU region.
  • Freelance contract with flexibility within a global, international working environment.
  • Opportunity to own the editorial strategy and content calendar across multiple high-impact channels.
  • Significant creative autonomy and the opportunity to shape the voice and narrative of a growing B2B technology brand.
  • Direct collaboration with marketing leadership, subject matter experts, product teams, and senior executives.
  • Opportunity to experiment with emerging content formats, social strategies, and AI-enabled creative workflows.
  • Exposure to an international audience across multiple markets and regions.
  • Opportunity to build expertise across content marketing, social media, communications, PR, and B2B demand generation.
  • Fast-paced environment that values initiative, experimentation, and high-quality execution.