Consumer Services Marketing Account Director

A day in the life:

As an Account Director, you’ll be responsible for working with clients in the Lead Generation space. A successful candidate will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned, and earned channels. Through a deep understanding of the client’s business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead cross-functional account teams of highly talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, they will spearhead service expansions, manage media, craft testing roadmaps and lead tactical pivots when necessary. Additionally, this individual will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their cross-functional account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented marketing campaigns.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics
• Work directly with client sales or operations teams to understand what makes a good lead — and build that definition back into targeting and creative strategy
• Own the senior client relationship; QBRs should talk about cost per acquisition, not cost per click
• Coordinate paid search, paid social, SEO, local, and creative teams around a single account stra