Competitive Intelligence Manager
About the role
What Are We Looking For?
We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.
As a Competitive Intelligence Manager you will operate at the intersection of AI-powered workflows, strategic research, and sales enablement. This is not a traditional CI role. We are building something different: a program where intelligence is systematically generated, continuously updated, and deeply embedded into how our go-to-market teams sell and compete every day.
Reporting to the Senior Director of Market Intelligence, you will own and evolve our Win/Loss program, build AI-assisted research and analysis workflows using Claude and other tools, and serve as a key resource for Sales and Marketing as they navigate competitive situations. You are organized, relentlessly curious, and driven by a high bar for execution quality. You thrive when managing multiple workstreams simultaneously and take pride in delivering outputs that are both rigorous and immediately usable.
The CI function at SentinelOne is at an inflection point. We are investing in AI-native workflows, expanding into analyst relations, and building a program infrastructure that does not yet exist in full. This role has real scope to shape how competitive intelligence works here, not just execute against a predefined playbook. If you want ownership, a team that takes the work seriously, and the latitude to build, this is the role.
What Will You Do?
Primary responsibilities include:
- Manage our Win/Loss program in partnership with a third-party interview vendor, owning the overall program cadence, scope, and quality of deal coverage across Endpoint, Identity, and MDR segments.
- Analyze and synthesize interview findings from the vendor into clear competitive themes, patterns, and deal-level insights, going beyond data delivery to surface the "so what" for the business.
- Translate Win/Loss themes into sales plays in close partnership with the Sales Enablement team, ensuring insights drive concrete changes in how sellers handle objections, position against competitors, and navigate common deal scenarios.
- Deliver regular Win/Loss reporting to Sales leadership, Product, and Marketing, with clear