Community & Content Manager

Accountabilities

• • Manage day-to-day social media activity across multiple brand channels, including Instagram, Facebook, X/Twitter, and YouTube.
  • Develop and maintain social content calendars aligned with marketing campaigns, seasonal opportunities, and individual brand priorities.
  • Monitor engagement, respond to comments and messages, and actively cultivate growing, engaged audiences.
  • Track social performance and provide regular reporting on audience growth, engagement, content effectiveness, and other relevant metrics.
  • Identify, evaluate, onboard, and manage influencers and brand ambassadors across boating, hunting, fishing, snowmobiling, and broader outdoor recreation communities.
  • Build authentic, long-term relationships with creators and partners while managing agreements, briefs, deliverables, activations, and performance tracking.
  • Develop a pipeline of user-generated content, influencer assets, and partner-created materials to support marketing initiatives across the brand portfolio.
  • Coordinate content sourcing with internal marketing teams, identify content gaps, and manage rights, permissions, licensing, and approved-content libraries.
  • Represent the brands authentically across relevant online forums and niche communities, including Reddit and hunting, fishing, and boating forums.
  • Monitor brand mentions and community conversations, respond appropriately, and communicate audience insights and emerging trends to marketing and product stakeholders.
  • Develop initiatives to expand brand reach through social platforms, influencer and ambassador networks, podcasts, partnerships, sponsored content, and emerging channels.
  • Identify and pursue co-marketing, podcast, partnership, and other external opportunities that can increase awareness and engagement.
  • Support earned-media and PR activities by amplifying brand stories, contributing to media outreach, and connecting community activity with potential press opportunities.
  • Collaborate across marketing, brand, creative, and other teams to ensure community and content initiatives support broader campaign and business objectives.
  • Stay current on platform trends, algorithm changes, community norms, emerging formats, and evolving digital engagement practices.

  Requirements

  • 3+ years of experience in social media management, community management, influencer marketing, or a closely related field.
  • Demonstrated success managing social channels and developing engaged audiences.
  • Experience building and maintaining relationships with influencers, ambassadors, creators, or other external partners.
  • Strong writing and storytelling skills, with the ability to adapt tone and voice across different platforms, audiences, and brand identities.
  • Excellent organizational and project-management abilities, with the capacity to manage multiple brands, partners, content pipelines, and deadlines simultaneously.
  • Comfort participating in niche online communities and engaging audiences in an authentic, helpful, and culturally aware manner.
  • Experience sourcing user-generated content and managing content rights, permissions, and licensing.
  • Strong understanding of digital and social media trends, platform functionality, audience engagement, and emerging content formats.
  • Excellent relationship-management skills and the ability to build trust with creators, community members, and internal stakeholders.
  • Collaborative mindset with the ability to work effectively across distributed marketing, brand, creative, and product teams.
  • Genuine passion for outdoor recreation; experience or interest in hunting, fishing, boating, snowmobiling, or related activities is strongly valued.
  • Familiarity with social media management platforms such as Sprout Social, Hootsuite, or Later is a plus.
  • Basic graphic design capabilities using Canva or Adobe Creative Suite are advantageous.
  • Experience in communications, public relations, earned media, media outreach, press pitching, or brand storytelling is a plus.
  • Familiarity with outdoor recreation, safety education, licensing, or related industries is beneficial.
  • Candidates must reside in one of the following U.S. states: AZ, CO, FL, GA, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, or WI, or in Ontario, Canada.

  Benefits

  • Competitive salary plus an annual bonus.
  • Fully distributed, remote-first work environment.
  • Employer-matched 401(k).
  • Medical, dental, and vision insurance with generous employer contributions, including HSA options.
  • Maternity and paternity leave and related benefits.
  • Three weeks of paid vacation.
  • 12 paid holidays annually.
  • Paid community service day.
  • Flexible work schedule.
  • Annual wellness allowance.
  • One paid mental health day each year.
  • Automatic work-from-home contribution included with each paycheck.
  • Employee Assistance Program (EAP).
  • Supportive environment focused on collaboration, inclusion, professional development, and meaningful work.