Community Analytics Manager

Job Summary

The Community Analytics Manager serves as the analytics lead for Mercer Advisors' Community growth initiatives, helping shape the strategy, measurement, reporting, and optimization roadmap for referral, advisor-sourced, event, COI, specialty, and local market growth programs.

Reporting to the Sr. Manager, Acquisition Strategy & Analytics, this role is responsible for driving the analytics agenda for Community Marketing, identifying growth opportunities, developing measurement frameworks, building executive-level insights, and partnering with stakeholders across Marketing, Client Development, Business Intelligence, Salesforce, and Operations.

The Community Analytics Manager is expected to operate as a highly autonomous individual contributor who proactively identifies business opportunities, develops strategic recommendations, and drives initiatives from insight through implementation. The ideal candidate combines strong analytical skills with business acumen, executive presence, and a passion for turning data into action.

Essential Job Functions

Community Analytics Strategy & Insights

• Serve as the primary analytics partner for Community Marketing and Client Development.
• Help define the analytics roadmap and key measurement priorities for Community programs.
• Partner with Community Marketing leadership to prioritize opportunities based on business impact.
• Develop hypotheses, business cases, and recommendations that inform strategic decisions.

Business Intelligence & Performance Insights

• Lead analyses across advisor referrals, client referrals, COI programs, events, specialty initiatives, advisor-sourced opportunities, and emerging Community programs.
• Diagnose performance trends and identify root causes of business challenges and opportunities.
• Conduct market-level, advisor-level, and program-level analyses to uncover growth opportunities and performance gaps.
• Evaluate lead quality, conversion performance, pipeline contribution, and program ROI.