Communications & Content Manager

About Backblaze

Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.

Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100m in revenue and is the leading specialized storage cloud - managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.

But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We’re seeking a Communications & Content Manager to join our team!

About The Role

The Communications & Content Manager owns the operational execution and amplification of Backblaze’s content and PR programs. Working closely with the Director, Content & Creative, this role ensures PR, social, and content operations, including scheduling, reporting, and distribution, are supported with consistency and velocity. Working closely with the Technical Storytelling Manager and Senior Technical Editorial Manager, this role ensures content programs are managed, packaged, distributed, and supported across channels.

What You'll Do:

Social execution:

• Manage social content calendar in coordination with third-party marketing agency and internal stakeholders.
• Develop channel-appropriate, native social content to support campaigns.
• Partner with Creative on visual identity and systems for optimizing social creative production.
• Report on engagement and signal insights and recommend iterative improvements.

PR and comms execution:

• Drive PR agency execution on pitched content initiatives and announcements.
• Coordinate executive participation in contributed content, interviews, and commentary.
• Ensure flagship programs (e.g., Stats) are fully packaged for earned media.
• Coordinate awards submissions, including SME contributions.
• Report on media coverage, share-of-voice, and competitive signal.
• Identify reactive PR opportunities aligned to narrative pillars.

Content execution:

• Manage editorial calendar in coordination with Technical Storytelling Manager and Senior Technical Editorial Manager.
• Own the Brand, Executive, and Corporate content lane and develop content to support campaigns.
• Report on content performance and production.

Strategy & coordination:

• Serve as the hub for brand campaign packaging and amplification, including drafting and distributing amplification content from key assets (pitching briefs, email sequences, day-of and long tail social campaigns, landing pages, sales collateral, etc.)
• Partner with leadership to establish social, PR, and comms strategies aligned with business goals.
• Own the overall management of our narrative calendars and cadences, and establish protocols for flagging resourcing needs, scheduling conflicts, and messaging alignment.

AI influence and relationship building:

• Increase Backblaze’s visibility and credibility in the AI ecosystem
• Build meaningful relationships with builders, platforms, and influencers, including neoclouds, data suppliers and tooling platforms, dev communities, and founder communities.
• Identify strategic co-marketin