Cold Email Operations Manager

The Role

The Cold Email Operations Manager serves as the execution engine behind DigitalMarketing.com’s outbound email programs, responsible for building, managing, and optimizing cold email systems at scale. This role oversees the full lifecycle of cold email campaigns—from infrastructure setup and deliverability optimization to deployment, testing, and performance reporting. This individual will ensure that client campaigns achieve strong inbox placement, high reply rates, and consistent scalability. Acting as both a systems builder and performance operator, the role requires technical knowledge of cold email infrastructure alongside a results-driven mindset focused on measurable outcomes.

Key Responsibilities

Cold Email Infrastructure & Deliverability

• Build, manage, and scale cold email infrastructure including domains, inboxes, DNS configuration (SPF, DKIM, DMARC), and warm-up systems
• Monitor and optimize deliverability, ensuring high inbox placement and minimizing spam risk
• Continuously audit and improve sending reputation, domain health, and IP performance
• Stay up to date with email provider policies (Google, Microsoft, etc.) and adapt systems accordingly

Campaign Deployment & Execution

• Deploy and manage cold email campaigns across multiple platforms
• Conduct A/B testing on subject lines, copy, and sequencing to improve performance
• Track and report on key metrics including inbox placement, reply rates, and conversion
• Collaborate with client teams to align campaign strategy with business goals

Optimization & Scaling

• Implement automation and workflows to streamline operations and improve efficiency
• Analyze performance data to identify trends and opportunities for improvement
• Scale successful campaigns while maintaining deliverability and compliance
• Develop and document standard operating procedures for campaign execution