ChatGPT Ads Strategist

Accountabilities:

• • Develop, launch, manage, and optimize ChatGPT Ads campaigns based on client objectives, performance targets, and available platform capabilities.
  • Monitor assigned accounts regularly, identify trends, issues, and opportunities, and proactively implement or recommend optimizations.
  • Analyze campaign performance to determine what is working, what needs improvement, and where additional testing is required.
  • Develop and test new campaign strategies, structures, targeting approaches, products, bidding strategies, and budgets.
  • Translate campaign data into clear insights, performance narratives, and actionable recommendations for clients and internal stakeholders.
  • Participate in client calls and support Customer Strategy Managers with performance updates, strategic recommendations, and ad hoc requests.
  • Stay current with new ChatGPT Ads features, platform changes, policies, reporting capabilities, and campaign formats.
  • Continuously capture and analyze learnings across accounts to establish and refine best practices for an emerging advertising channel.
  • Collaborate with product, technology, implementation, reporting, and other internal teams to improve campaign solutions, tools, and processes.
  • Identify opportunities to improve campaign management workflows, reporting, automation, internal tools, and scalability.
  • Share relevant learnings and findings with the broader team as the advertising channel develops.
  • Surface platform limitations, technical issues, and potential opportunities to the appropriate internal teams.
  • Take full ownership of assigned accounts, proactively identifying challenges and opportunities without waiting for client requests.

  Requirements:

  • 2+ years of experience in digital marketing, performance marketing, paid media, retail media, or a closely related field.
  • Hands-on experience managing and optimizing digital advertising campaigns.
  • Experience with platforms such as Google Ads, Meta Ads, Amazon Ads, Walmart Connect, DV360, or comparable advertising channels.
  • Strong analytical capabilities, with the ability to transform campaign data into practical recommendations.
  • Solid understanding of performance marketing metrics, including ROAS, CPC, CTR, conversion rate, revenue, and budget pacing.
  • Advanced proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and lookup functions.
  • Strong organizational and prioritization skills, with the ability to manage multiple accounts and competing priorities.
  • Highly proactive and adaptable, with the ability to operate effectively while processes, tools, and best practices continue to evolve.
  • Strong problem-solving skills and the ability to investigate issues, identify opportunities, and propose effective solutions.
  • Fluent written and spoken English, with confidence communicating with clients and international teams.

  Nice to have:

  • Experience interacting directly with clients regarding campaign strategy and performance.
  • Background in e-commerce or retail media.
  • Experience using data to build compelling performance narratives and support business decisions.
  • Experience preparing reports, presentations, and other customer-facing materials.
  • Familiarity with conversion tracking, attribution, UTMs, GA4, or product feeds.
  • Strong interest in AI, emerging advertising platforms, and digital marketing technologies.
  • Experience working successfully in fast-paced environments where processes and priorities evolve frequently.

  Benefits:

  • 100% remote work from Brazil.
  • PJ contractor engagement.
  • Opportunity to work with an emerging AI-powered advertising channel.
  • Significant ownership over campaign strategy, performance, experimentation, and optimization.
  • Opportunity to help establish best practices for a rapidly evolving advertising platform.
  • Exposure to a diverse portfolio of digital advertising campaigns and performance marketing challenges.
  • Cross-functional collaboration with teams across customer strategy, product, technology, reporting, and implementation.
  • Opportunity to contribute to improvements in automation, reporting, campaign technology, and scalable advertising solutions.
  • Remote environment with opportunities to work on innovative projects at the intersection of AI, advertising, data, and e-commerce.