Channel Sales Manager - Northeast

About The Role

As the Channel Sales Manager, you will be responsible for developing and executing the channel sales strategy, building, and managing relationships with channel partners, and driving revenue growth through these strategic alliances. You will work closely with the sales, marketing, and product teams to identify opportunities, develop go-to-market plans, and deliver exceptional results. This is a strategic role that requires a strong understanding of enterprise software and cloud technologies, as well as a proven track record in channel sales.

Preferred Location - East Coast

Responsibilities

• Develop and execute the channel sales strategy in alignment with the company's overall sales objectives, with a primary focus on value-added resellers (VAR) and systems integrator (SI) partners.
• Identify, recruit, and onboard new channel partners, including VARs and SI’s.
• Establish and nurture strong relationships with channel partners to drive mutual business growth and achieve sales targets.
• Collaborate with partners to develop joint marketing and sales programs, including demand generation campaigns, partner events, and co-selling initiatives.
• Provide training, enablement, and ongoing support to partners to ensure they have the necessary knowledge and resources to effectively sell and support our software and cloud solutions.
• Monitor and analyze channel sales performance, partner pipeline, and market trends to identify areas for improvement and recommend strategic actions.
• Collaborate with internal cross-functional teams, including sales, marketing, and product management, to align channel activities with overall business objectives.
• Stay updated on industry trends, competitor activities, and emerging technologies to proactively identify new partnership opportunities and address market challenges.
• Conduct regular business reviews with partners to track progress, address concerns, and explore opportunities for expansion.
• Represent the company at industry events, trade shows, and conferences to build brand awareness, network with potential partners, and generate leads.

Qualifications

• Bachelor's degree in business, marketing, or a related field.
• Proven track record of success in channel sales within the enterprise software and cloud industry.
• In-depth knowledge of enterprise software solutions, cloud technologies, and associated partner ecosystems.
• Strong networking and relationship-building skills with the ability to establish and maintain strategic partnerships.
• Excellent communication and presentation skills, with the ability to effectively convey complex concepts.