Channel Marketing Manager

Accountabilities

• • Own North American co-marketing programs with ERP platforms, resellers, VARs, and implementation partners, including joint webinars, roadshows, onboarding campaigns, and co-branded activations designed to generate partner-sourced and partner-influenced pipeline.
  • Build and maintain a comprehensive partner marketing toolkit containing pitch decks, social assets, email templates, value propositions, and other materials that enable partners to independently promote solutions.
  • Plan and execute the North American event calendar end to end, including ERP user groups, channel roadshows, and industry conferences, managing sponsorships, booth design, logistics, lead capture, follow-up, and pipeline reporting.
  • Lead partner-hosted webinars from planning and speaker preparation through promotion, live execution, attendance tracking, conversion analysis, and influenced-pipeline reporting.
  • Develop and deliver enablement resources for North American sales and channel teams in partnership with Content and Product Marketing, ensuring teams have current, accessible, and effective materials.
  • Build strong relationships with marketing contacts at priority ERP platforms and VARs, securing meaningful co-marketing commitments and developing mutually beneficial activation plans.
  • Manage multiple campaigns, events, and partner relationships simultaneously while maintaining strong attention to detail, timelines, budgets, and deliverables.
  • Track channel and event performance against pipeline outcomes, analyze program ROI, and recommend where to increase investment or discontinue lower-performing activities.
  • Communicate program results, insights, and recommendations clearly to sales leadership and the broader marketing organization.
  • Collaborate across a distributed global team and contribute to a culture focused on ownership, speed, adaptability, and measurable business impact.

  Requirements

  • 3–6 years of B2B marketing experience within SaaS, technology, or a related environment, with meaningful experience in partner, channel, or field marketing.
  • Demonstrated experience owning events from strategy through execution, including conferences, user groups, roadshows, logistics, booth management, lead capture, follow-up, and performance reporting.
  • Proven ability to develop and execute co-marketing programs with technology partners, VARs, resellers, or implementation partners and secure meaningful commitments from external stakeholders.
  • Strong project management and organizational skills, with the ability to manage multiple programs, partners, deadlines, and time zones simultaneously.
  • Excellent written and verbal communication skills, with the ability to create compelling messaging and marketing materials for both internal teams and external partner audiences.
  • Working knowledge of HubSpot, Salesforce, or comparable CRM and marketing automation platforms, with the ability to track influenced pipeline and evaluate program ROI.
  • Experience working in a Series A–C SaaS or similarly high-growth company where marketing professionals are expected to build and execute programs hands-on is highly advantageous.
  • Knowledge of finance, accounting, ERP, or business software ecosystems is a plus.
  • Strong commercial mindset with an ability to connect marketing activity to pipeline generation and revenue outcomes.
  • Highly self-motivated and comfortable taking ownership without extensive operational support or predefined processes.
  • Collaborative, adaptable, detail-oriented, and comfortable working within a rapidly scaling international organization.

  Benefits

  • U.S. base salary: USD $120,000–$160,000 per year.
  • Compensation may vary based on experience, education, geographic location, qualifications, and market conditions.
  • Flexible working options, including remote, hybrid, and other flexible arrangements.
  • Opportunity to work with a globally distributed team across North America, APAC, and EMEA.
  • High-growth environment offering significant ownership, visibility, and opportunities to help build scalable marketing programs.
  • Opportunity to contribute to a rapidly expanding SaaS business and play a meaningful role in its channel growth strategy.
  • Strong employee engagement culture, with an eNPS score of 78.
  • Exposure to cross-functional teams spanning marketing, sales, product, content, and global leadership.
  • Final applicants may be required to provide written consent for a police or criminal background check where legally permitted.