Category Manager

About the Role

At Extend, your work will have a direct and visible impact. As a GTM Strategy & Program Manager you'll own the go-to-market strategy, influence the product roadmap, and be an expert for your assigned portfolio of verticals - spanning Extend's Product Protection & Shipping Protection products. You'll be part of a highly impactful, cross-functional team that contributes to innovative solutions and delivers exceptional protection products that set new industry standards.

Vertical Expertise & Pod Leadership

• Lead Your Pod: Run Pod leadership for your verticals - synthesizing call learnings, merchant feedback, and market research into a continuously updated GTM Playbook for Extend's Revenue teams.
• Demonstrate Mastery: Show deep command of Extend's product fit for your vertical across Product & Shipping Protection.

GTM Strategy & Category Growth

• Own Your Portfolio: Drive top- and bottom-line growth for your verticals and define the product strategy for your verticals
• Shape Strategy: Define, execute, and present GTM strategy for your portfolio, ensuring it aligns with merchant, consumer, and Extend needs while outperforming competitors.
• Identify Expansion Opportunities: Surface category growth and expansion opportunities, including preparing strategic angles for new and adjacent verticals.
• Advise on Key Accounts: Act as strategic advisor on key accounts, key deals, and merchant growth
• Own Agentic Rule Creation: Execute strategic cost-saving decisions using Extend's new claim intake AI agent.

Product Development

• Directly Influence the Warrantable Product Roadmap: Identify opportunities from competitive research, Pod learnings, and win/loss patterns, and turn them into product features.