Campaign Operations Manager (Individual Contributor)

Accountabilities:

• • Own the end-to-end development and execution of digital marketing campaigns, including campaign and email builds, audience segmentation, testing, deployment, and ongoing optimization.
  • Define execution strategies, technical requirements, timelines, and deliverables in collaboration with channel managers and cross-functional stakeholders.
  • Manage the day-to-day administration and operational needs of the marketing automation technology stack.
  • Support the integration and adoption of additional marketing systems and technologies.
  • Track campaign KPIs and performance metrics, identify trends and opportunities, and provide actionable recommendations for optimization.
  • Support marketing operations processes related to lead lifecycle management, lead nurturing, data cleansing, and workflow automation.
  • Manage multiple campaigns, requests, and projects concurrently while maintaining a high level of accuracy and attention to detail.
  • Identify opportunities to improve campaign processes, workflows, templates, and operational efficiency.
  • Create and maintain process documentation, campaign templates, and enablement materials.
  • Share campaign execution best practices and contribute to knowledge sharing across marketing operations and stakeholder teams.
  • Partner effectively with internal stakeholders to ensure campaigns are delivered on time, accurately, and in alignment with go-to-market objectives.

  Requirements:

  • 5+ years of experience executing campaigns within a marketing operations, campaign operations, or similar function.
  • Strong hands-on expertise with Marketo, including campaign development, automation, segmentation, testing, and deployment.
  • Strong experience with Salesforce and marketing database management.
  • Experience supporting lead lifecycle management, lead nurturing, data quality, and marketing workflow automation.
  • Experience managing multiple concurrent projects and stakeholder requests in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions.
  • Highly organized, self-motivated, detail-oriented, and comfortable working independently.
  • Strong process-oriented mindset and commitment to maintaining high-quality campaign deliverables.
  • Demonstrated ability to manage project timelines, priorities, dependencies, and stakeholder expectations.
  • Familiarity with tools such as Pendo, Zuddl, 6sense, or AI-powered automation tools is a plus.
  • Ability to identify process improvements and translate campaign performance data into practical recommendations.
  • Willingness and ability to work the 6:30 PM–2:30 AM IST schedule.

  Benefits:

  • Opportunity to work in a global marketing operations environment supporting diverse go-to-market initiatives.
  • Exposure to modern marketing automation technologies and an evolving marketing technology stack.
  • Opportunity to contribute to integrated marketing, ABM, lifecycle marketing, and partner marketing programs.
  • Strong scope for professional growth through hands-on ownership of strategic campaign operations.
  • Flexible and collaborative working environment, subject to applicable team and company policies.
  • Opportunities to develop expertise in marketing automation, campaign optimization, data management, and workflow automation.
  • Inclusive workplace that values diverse backgrounds, experiences, abilities, and perspectives.
  • Potential opportunities for in-person collaboration, including interviews or new-hire training sessions at global offices when applicable.