Campaign Manager - Programmatic

Accountabilities

• • Design, launch, manage, and optimize end-to-end programmatic recruitment advertising campaigns across job media networks.

  • Allocate and optimize monthly advertising budgets to achieve defined performance objectives and dynamically adjust bidding strategies based on real-time application and conversion data.

  • Optimize campaigns against client goals such as Cost Per Click (CPC), Cost Per Applicant (CPA), return on investment (ROI), and other agreed performance indicators.

  • Monitor campaign performance and regularly QA live campaigns to ensure accurate ad serving, click tracking, conversion events, and overall campaign functionality.

  • Track and analyze key recruitment marketing metrics, including CPC, CPA, application completion rates, conversion rates, and progression toward hires.

  • Analyze large datasets and database tables to identify performance trends, opportunities, anomalies, and potential campaign issues.

  • Conduct ongoing A/B testing across job titles, descriptions, landing pages, media channels, visual assets, and other campaign variables to improve applicant engagement and funnel conversion.

  • Translate campaign and performance data into clear, actionable insights and strategic recommendations for clients and internal stakeholders.

  • Identify opportunities to improve campaign efficiency and performance based on client success metrics and business objectives.

  • Investigate technical and non-technical campaign issues, coordinating with internal teams to diagnose problems and drive them through to resolution.

  • Communicate regularly with account managers and clients to understand their needs, provide performance updates, and support successful campaign outcomes.

  • Occasionally participate in client-facing pre-sales calls alongside sales teams, providing campaign and programmatic expertise where relevant.

  Requirements

  • Bachelor’s degree in Communications, Media Studies, Business Administration, or a related field is preferred.

  • Advanced Excel proficiency is required, including strong practical knowledge of VLOOKUP and Pivot Tables.

  • Strong analytical capabilities and the ability to work confidently with large datasets and performance information.

  • Proven ability to use data and performance results to inform media-buying decisions and optimize recruitment or marketing conversion funnels.

  • Excellent organizational skills with strong attention to detail and the ability to manage multiple campaigns and priorities simultaneously.

  • Excellent written and verbal communication skills in English, with the ability to communicate effectively with clients and internal stakeholders.

  • Experience in online advertising, digital media, performance marketing, or related fields is an advantage.

  • Experience in online sales, client-facing roles, or pre-sales environments is an advantage.

  • Experience writing SQL queries or working with databases is a plus.

  • Previous experience managing recruitment advertising campaigns is highly valuable.

  • Familiarity with programmatic recruitment platforms such as Appcast, Recruitics, PandoLogic, or Joveo is a strong advantage.

  • Strong problem-solving skills and the ability to identify performance issues and develop practical solutions.

  • Proactive, driven, and commercially minded approach, with a willingness to take ownership and continuously improve campaign performance.

  • Ability to work effectively in a remote environment while collaborating with clients, account managers, sales professionals, and technical teams.

  Benefits

  • Remote, full-time position based in the United States.

  • Annual base salary of $75,000 for roles based in Colorado and California, with actual compensation determined according to skills and experience.

  • Potential eligibility for additional incentive compensation.

  • Health benefits.

  • Retirement benefits.

  • Life insurance.

  • Paid time off.

  • Parental leave and related benefits.

  • Additional employee perks and benefits.

  • Opportunity to work at the intersection of programmatic advertising, recruitment technology, data analytics, and AI-powered solutions.

  • Collaborative environment with exposure to client strategy, sales, media optimization, and technical problem-solving.

  • Opportunity to develop expertise in programmatic recruitment advertising and performance-driven media buying.