Business (Unit) Leader (gn) VMS - ESN

Your mission

• You own the revenue, margin and overall growth trajectory of the VMS unit and steer core KPIs across channels and markets
• You define and drive a clear growth strategy with explicit trade-offs and translate it into actionable plans
• You partner with leadership and finance to lead budgeting, forecasting and performance tracking
• You build and scale categories and make end-to-end portfolio decisions on where to play, what to scale and what to stop
• You define and evolve the product and line architecture and turn consumer, product and commercial insights into clear growth bets
• You ensure strong cross-functional collaboration with R&D, supply chain and commercial teams to drive execution
• You define channel-specific strategies (DTC, B2B, Amazon) and execute across pricing, promotion, assortment, activation and full-funnel marketing
• You lead a high-performing team and cross-functional setup, drive data-led performance with a strong ROI mindset, and create clarity through prioritization and resource allocation

Your experience & skills

• You bring 10+ years of experience across product marketing, category marketing, commercial roles, strategy consulting, or high-growth scale-up environments — ideally in sports nutrition, FMCG, VMS, or consumer health
• You have a proven track record of owning and scaling business areas or categories with clear impact on revenue, margin and performance
• You understand how to translate product, pricing, promotion and channel decisions into category-level outcomes
• You have experience operating across multiple European markets and understand local differences in consumers, channels and execution