Business Expert - Marketing & Communications

Headquarters: California, US URL: https://x.ai/ ABOUT THE ROLE: As a Business Expert - Marketing & Communications on the Human Data Team, you will contribute to creating cutting-edge datasets to advance Grok’s capabilities. Collaborating closely with technical staff, you'll support xAI's mission through labeling and annotating data in multiple formats. You will leverage your expertise in marketing strategy, brand development, and content creation to support the training of advanced AI systems. This fast-paced role requires adaptability, attention to detail, and the ability to follow evolving instructions to deliver impactful data. RESPONSIBILITIES: Work on marketing and communications problems from real-world business scenarios that align with your expertise, providing accurate solutions, detailed annotations, and model critiques where you can confidently evaluate responses (e.g., brand positioning frameworks, integrated campaign development, customer journey mapping, crisis communications plans, and market research synthesis). Utilize proprietary software to provide accurate input and labels to deliver high-quality data. Collaborate with technical staff to improve the design of efficient annotation tools. Interpret, analyze, and execute tasks based on evolving instructions, maintaining precision and adaptability. QUALIFICATIONS: 5+ years of practical marketing or brand communications experience (hands-on role in campaign execution, brand strategy, or content leadership). Proficiency in marketing platforms (e.g., HubSpot, Marketo, Google Analytics, SEMrush) and content tools (e.g., Canva, Adobe Creative Suite, Figma). Strong eye for evaluating messaging effectiveness, brand consistency, and audience resonance across channels. Ability to navigate marketing resources such as brand guidelines, campaign performance data, customer research, and competitive audits. Proficiency in reading and writing informal and professional English. Strong communication, interpersonal, a