Business Development Operations Specialist

Accountabilities

• • Source and identify high-quality prospects using LinkedIn Sales Navigator, ZoomInfo, Clay, Salesforce, and other relevant go-to-market tools.
  • Build and manage targeted prospect lists, research relevant personas and accounts, monitor buying signals, and support account-based prospecting initiatives.
  • Design, build, and maintain Clay workflows and data tables for lead sourcing, enrichment, segmentation, validation, and automated data waterfalls.
  • Enrich and validate account and contact information to improve data accuracy, coverage, and usability for outbound activities.
  • Build, launch, and optimize automated outbound email campaigns, including deliverability monitoring, inbox rotation, A/B testing, and performance analysis.
  • Evaluate sales development processes and identify opportunities to reduce manual work, improve handoffs, and increase speed, consistency, and accuracy.
  • Identify, evaluate, and implement GTM tools, integrations, and automation solutions such as Clay, Instantly, Zapier/Make, Salesforce, and similar technologies.
  • Develop prospect-warming workflows using targeted content, automated engagement sequences, and multi-channel touchpoints ahead of BDR outreach.
  • Manage lead inventory within Salesforce, monitoring lead volume, quality, age, status, allocation, and availability to ensure effective distribution.
  • Track prospecting and campaign performance through Salesforce, outbound platforms, and reporting tools, translating findings into actionable recommendations.
  • Analyze lead and campaign data to identify trends, measure effectiveness, and support data-driven decisions.
  • Continuously propose new lead sources, segmentation strategies, automation opportunities, workflows, and process improvements that generate measurable efficiency gains.
  • Develop a strong understanding of the product, ideal customer profile, buyer personas, and go-to-market strategy to keep prospecting and campaigns aligned with business priorities.
  • Collaborate with Sales Enablement and Business Development leadership to refine messaging, campaign targeting, and outbound sequences based on performance and market feedback.
  • Maintain a working understanding of Salesforce data structures, lead-management processes, and architecture considerations to support data integrity and clean operational handoffs.
  • Partner closely with BDRs, Sales Operations, Sales Enablement, and leadership to maintain feedback loops around lead quality, campaign performance, and process effectiveness.
  • Adapt quickly to changing priorities, technologies, and go-to-market strategies while continuously improving operational execution.

  Requirements

  • 3+ years of experience in prospecting, lead generation, sales development, business development operations, or a related function, ideally within a SaaS environment.
  • Hands-on experience with LinkedIn Sales Navigator and a strong understanding of prospecting, account research, and lead-generation workflows.
  • Solid understanding of modern go-to-market concepts, sales development processes, and GTM technology ecosystems.
  • Experience with platforms such as Clay, ZoomInfo, Salesforce, Instantly, Salesloft, Outreach, or comparable tools.
  • Strong analytical and data-management skills, with the ability to interpret prospecting, lead, and campaign data and turn insights into practical recommendations.
  • Exceptional attention to detail and a strong commitment to data accuracy, consistency, and quality.
  • Experience developing or improving workflows, automations, data-enrichment processes, or sales operations processes.
  • Ability to collaborate effectively with BDRs, Sales, Sales Operations, Sales Enablement, and senior stakeholders.
  • Comfortable operating in a fast-changing environment where priorities, technologies, and processes evolve frequently.
  • Strong problem-solving skills, with the ability to independently identify issues, investigate root causes, and recommend effective solutions.
  • Excellent communication skills, including the ability to explain data, processes, and technical workflows to both technical and non-technical audiences.
  • Proactive, curious, and improvement-oriented, with an appetite for experimentation, testing new approaches, and learning emerging technologies.
  • A data-driven mindset and strong interest in using automation and technology to improve operational efficiency and scale.

  Benefits

  • Salary: Expected base salary of approximately CAD $55,000, with the final offer determined by qualifications, experience, skills, and geographic location.
  • Remote work: Fully remote opportunity for candidates located in Canada.
  • Health coverage: Eligibility for medical, dental, and vision insurance.
  • Life insurance: Access to life insurance benefits.
  • Retirement: Access to a 401(k) retirement savings plan.
  • Paid time off: Paid time off to support work-life balance.
  • Career development: Opportunities to learn, develop new skills, and grow professionally.
  • Mission-driven environment: Opportunity to contribute to software solutions that help organizations improve workplace health and safety.
  • Collaborative culture: Work alongside supportive colleagues in an environment built around authentic relationships, continuous learning, interdependence, and data-driven decision-making.
  • Growth and impact: The opportunity to directly influence business development performance through technology, automation, data, and process improvements.