Business Development Manager

Key Responsibilities

Opportunity Advancement (Primary Focus)

• Own the early-stage advancement of opportunities from Qualify → Discovery, and as proficiency grows, Discovery → Evaluation.
• Execute solution-specific Sales Playbooks to ensure all exit criteria are met before handoff.
• Capture and document discovery answers (via email, prep, or call notes) to support progression.
• Execute warm handoffs of qualified opportunities to AVPs with complete and accurate context.

Omnichannel Outbound & Lead Generation

• Run multi-channel outreach across email, LinkedIn, and administrative calling to activate early interest and secure meetings.
• Engage cold accounts or pre-qualified accounts to generate first conversations for AVPs from Ideal Customer Persona (ICP) accounts
• Conduct inbound lead triage and fast follow-up for prospects engaging with marketing assets or events.
• Call clinical and operational office lines or executive assistants to schedule meetings and coordinate access.

Account-Based Engagement & Territory Support

• Partner with AVPs to tailor account-specific ABM plays using provided templates and messaging frameworks.
• Customize persona-based outreach sequences and messaging for specific territories and strategic accounts.
• Maintain and continuously refine Sales Navigator filters to ensure the right personas and accounts stay in focus.