Business Analyst

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries for industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Key Responsibilities

• Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks
• Develop and maintain marketing dashboards and reports to track KPIs and ROI
• Collaborate with marketing and sales teams to define data requirements and support campaign planning
• Conduct competitor analysis and market research to inform marketing strategies
• Use data visualization tools to present insights clearly to stakeholders
• Identify trends and recommend improvements to optimize marketing spend and effectiveness
• Perform operations, strategies, and specific KOL traffic analysis and performance analysis